Recent Posts
Art Marketing Minute Podcast: Episode 59
In this Art Marketing Minute, Eric Rhoads shares if it’s best to stick to one style or to mix it up, and how to handle inventory and overstock issues.
Art Marketing Minute Podcast: Episode 58
In this Art Marketing Minute, Eric Rhoads shares non-conventional ways to get your art seen, and if collectors might consider certain painting processes to be “cheating."
Art Marketing Minute Podcast: Episode 57
In this Art Marketing Minute, Eric Rhoads explains if you should be concerned about finding new customers right now, and thoughts on the market for nocturne paintings.
Art Marketing Minute Podcast: Episode 56
In this Art Marketing Minute with Eric Rhoads, find out when you should start marketing your art prior to holidays and the best way to market your art if it’s considered “unusual.”
Art Marketing Minute Podcast: Episode 55
In this Art Marketing Minute, Eric Rhoads shares the best way to approach a former buyer about new paintings you have available, and if you should use your donations as a marketing point.
Art Marketing Minute Podcast: Episode 54
In this Art Marketing Minute, Eric Rhoads shares insider tips on doing market research to sell more art, and advice for artists who don’t have years of experience but still want to build their brand.
Art Marketing Minute Podcast: Episode 53
In this Art Marketing Minute, Eric Rhoads shares advice on using social media for marketing versus paying for advertising, and tips on branding consistency.
Art Marketing Minute Podcast: Episode 52
In this Art Marketing Minute, Eric Rhoads shares new advice on if you should list your prices on your website, and thoughts on fame versus success.
Art Marketing Minute Podcast: Episode 51
In this Art Marketing Minute, Eric Rhoads shares advice on where to begin when it comes to marketing, and how to change your limited perception of what buyers are willing to pay for a piece of art.
Artists: How to Build an E-mail List in 2021
Artists and craftspeople should consider the value of building an e-mail list. When you can e-mail people, you have your own medium that allows you to contact them as much or as little as you wish. (Once they have opted in.) E-mail is an excellent way to grow your business, sell more paintings, and deepen your customer relationships. Not sure HOW to build an e-mail list? In this article I’ll share lots of ideas and methods that can work for you. Keep reading, and I’ll make it simple to understand and do. Why, exactly, should you consider building an e-mail list? Well, if you were suddenly stripped of all your Facebook, Instagram, and social media accounts, what would you do? What if all the websites and advertising vehicles, like art magazines, disappeared? What then? Though this is unlikely to happen, we’ve seen artists make a simple mistake (like posting a nude painting) and have their Facebook accounts cancelled. All it takes sometimes is one complaint, and you’ve lost years of accumulated followers. Starting from scratch and getting those followers back may not be possible. Therefore I believe your e-mail list is so valuable that you should guard it with your life. Make sure it's never shared and never lost. And, of course, your list must be treated with respect. Your e-mail list may be the most important thing [...]
