In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads shares non-conventional ways to get your art seen, and if collectors might consider certain painting processes to be “cheating.”
Listen to the Art Marketing Minute Podcast: Episode 58 >
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
In the marketing minute I answer your art marketing questions you can email yours to Eric@artmarketing com. I never see the questions before I read them now as I’m reading to you. So I’m making it up off the top of my head. So sometimes I stumble a bit but I try to give you a marketing advice from my decades of experience. This one comes from Zion Moore in Richmond, Virginia who asked what are some of the non conventional venues where artists can show our work? How can we Zig when everyone else is zagging? Well, that’s a principle that I teach is, when everybody else is doing one thing? Do you want to do what everybody else is doing? Why not do something different? Well, you can think in terms of non conventional things. Well, first off, I would ask myself this question, Who buys paintings? Who’s most likely to buy paintings? And where do those people hang out? Right. And so I was thinking about this one the other day, as a matter of fact, car dealers, if let’s say you sell really, really expensive paintings, why not do a show at the Bentley dealer, or at the Lexus dealer or the Mercedes dealer, so you bring it down a notch. But the idea is that you are focusing on going to places where people hang out, if I have my car and I have to go into the dealer, and I have to sit in the waiting room for an hour waiting for them to change the oil or the tires or something? Why not do a show in a place like that? Where else could you go? Now I would say a laundry mat, not probably a great idea. Because first off, it’s not necessarily going to be people who are going to have the money. Typically people using laundry mats don’t have the money to buy paintings, maybe they do some do some don’t. But, where are people spending time they’re spending time in doctor’s offices, especially like plastic surgeons that people who get plastic surgery tend to be people who have a little bit more money. So think in terms of where do wealthy people hang out? Country clubs, golf clubs, there are lots of different places like that. Of course, it’s all changed with COVID certainly fancy restaurants, but look for places where I my my famous saying is stand in the river where the money is flowing. And you can do that and be unconventional not just do what everyone else is doing.
All right. Here’s a question from Kelli Watson in Cleveland, Ohio. I was just in Cleveland recently. Kelly, she says I worry about what collectors would think about my process. Specifically, is it considered cheating? Or is it okay to use Photoshop when coming up with color combinations or comp composition concepts? Well, I suppose Kelly, it depends on who you ask. And if you ask me, it’s not a problem. Now, there are people who will say, well, it’s not right to use a projector, because you’re projecting the image onto a big canvas to blow it up or something. I’m not so much a purist, I think what matters is that you get a great painting. And that, when photographs were first revealed, some of the great painters were using photographs, even people like Bouguereau, who was head of the essentially head of the Bozar School in France, he was using photographs, because models are expensive. And, so you can use photographs, a lot of people use photographs to move objects around. And the whole idea is to create a beautiful painting. And so if you’re using Photoshop, or you’re using some iPad program, or some other thing to kind of figure out your composition and your colors and your color harmony, why not is, ultimately you’re going to do the painting and the painting is going to be what people see and how you do it really doesn’t matter what you do matters, and that’s doing something really fine. So I hope this helps and I hope these give you some ideas for marketing.
Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected]. And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.