Each week, Eric Rhoads answers two art marketing questions from listeners like you during the Marketing Minute Podcast. Browse the marketing minutes here to learn tips on how to sell more art.

How to Keep the Momentum Going After Your First Sale

Discover expert tips from Eric Rhoads on maintaining and growing your art sales after your first sale. Learn art marketing tactics, pricing strategies, and audience building to keep the momentum going.

Whether you’re a painter, sculptor, or any kind of artist, understanding how to maintain momentum is crucial to growing your art business. This article, inspired by the video above from Eric Rhoads, founder of multiple art magazines and an expert in the business of art, offers practical strategies, tips, and mindset shifts to help you keep selling and thriving.

Starting Strong: Presenting Your First Body of Work

One of the first questions artists face after completing a new body of work is how to present it online. Should it be gallery-style, or should you opt for casual social media posts? The answer depends on the scale and your resources, but the key is to take massive action—a concept borrowed from military strategy.

“Massive action means doing many things at once to increase your chances of success. Don’t limit yourself to just one method of promotion.”

This means simultaneously posting on your website, sharing on social media, sending newsletters, organizing shows, and inviting people to view your work. Time is your most valuable asset early on, so use it to flood your audience with visibility. The goal is to sell out your current work quickly so you can fund your next creation.

Art Marketing: Raising Prices Without Losing Collectors

Many artists hesitate to raise their prices out of fear of losing their existing collectors. However, serious collectors often want to see price increases because it validates the value of their investment.

Eric advises communicating price increases clearly and with advance notice:

Explain the reasons for the increase (inflation, demand, limited availability).
Give collectors a window to purchase at current prices.
Regularly review and raise prices annually to keep pace with costs and perceived value.

Remember, new buyers will only know your current prices and won’t compare to past rates. Price increases signal confidence and growing demand, which can enhance desirability.

Building a Newsletter Audience Beyond Social Media Followers

Having followers on platforms like Instagram is great, but owning your media through an email newsletter offers far more control and direct access to your audience. Eric emphasizes the importance of converting social followers into newsletter subscribers because social platforms can change algorithms or policies without notice.

To encourage sign-ups:

Offer giveaways such as art pieces in exchange for email addresses.
Use contests or hidden clues in your art to engage visitors at shows and online.
Collect emails from interested visitors at galleries or events with business card drops or sign-up sheets.

Segment your audience and tailor communication depending on whether they are artists, collectors, or casual admirers. This focused approach ensures your message resonates and converts better.

Does Social Media Convert to Sales?

Social media can be a powerful tool for art marketing, but it requires strategic use. Simply accumulating followers does not guarantee sales. Eric shares some eye-opening statistics from direct mail marketing that apply to social media:

Only about 0.5% (half of one percent) of your followers might ever buy your work.
Marketing requires repetition—people need to see your message around seven times before taking action.
Multiple channels (social media, email, shows, ads) increase your chances of conversion through repeated exposure.

To boost engagement and sales on social media:

Stay in your lane: focus your content on your target audience, like art buyers, rather than personal posts unrelated to art.
Tell compelling stories about your art, inspirations, and historical art references to educate and entertain your audience.
Use social proof by sharing sold pieces, customer photos, and testimonials to build trust and desirability.
Interact with your audience through Q&A sessions, polls, and decisions on which pieces to sell or keep.

Keeping the Momentum After Your First Sale

Congratulations on your first sale! Now comes the challenge of maintaining that momentum. Eric suggests a systematic approach:

Analyze why and how the first sale happened. What worked? What channels brought the buyer?
Replicate the entire process to create repeatable results.
Use upselling or cross-selling techniques. For example, offer buyers a limited-time discount on one or two additional pieces that complement the original purchase.
Follow up with buyers personally, inviting them to view new work or offering exclusive deals.

This approach not only doubles your sales potential but also nurtures relationships that can lead to loyal collectors.

Closing Sales at In-Person Events Without Being Pushy

Many artists worry about coming across as pushy when selling at shows or festivals. Eric reframes this concern by distinguishing between being pushy and engaging:

Start conversations by asking open-ended questions about the visitor’s art preferences.
Listen carefully and build rapport based on shared interests or memories triggered by your art.
Use assumptive questions like, “Where would you hang this piece in your home?” to encourage visualization.
Take their picture with the artwork to create a non-threatening engagement and follow up with a message.
Offer information and space; avoid standing guard or blocking entry to your booth, which can deter visitors.

This natural, respectful approach helps close sales while making customers feel comfortable and valued.

Prints vs. Originals: Should You Lean Into Prints?

Offering prints of your original work can be a smart art marketing strategy. Prints provide an entry point for buyers who might not afford originals but want to own your art.

Eric notes:

Many buyers buy prints as a memory or decoration without the commitment of an original.
Print sales can lead to original sales if buyers fall in love with your work.
Price points matter—prints at various price levels widen your market.
Encourage buyers to consider prints for home and originals for office spaces or special rooms.

Don’t shy away from prints; instead, use them strategically to build your collector base.

Transitioning from Commissions to Personal Work

If you’ve built a commission business and want to showcase personal work, start slowly. Eric advises:

Keep your commissions going while you develop and market your personal work.
Introduce your commission clients to your personal art by showing examples and inviting them to purchase.
Increase your marketing and visibility for personal work gradually, building interest and sales.
Once personal work income matches commissions consistently, consider shifting focus fully.

This gradual approach mitigates risk and leverages your existing customer base.

Making Your Art Booth Stand Out at Festivals

Standing out in a crowded festival can be challenging but there are creative, budget-friendly ways to attract visitors:

Great lighting: If electricity isn’t provided, bring a generator. Proper lighting showcases your work effectively.
Free treats: Offering individually wrapped candies can trigger the law of reciprocity, encouraging visitors to linger and browse.
Clear signage: Use signs that quickly explain what you offer and differentiate your work.
Interactive promotions: Hide clues in your art and offer prizes to engage visitors and collect contact info.
Unique booth themes: Consider bold ideas that attract attention, but ensure they fit your brand and audience.
Friendly presence: Avoid standing like a security guard; sit nearby and engage only when approached.

Pricing Art to Appear Expensive Without Alienating Buyers

Pricing is an art in itself. Eric emphasizes:

Match your pricing to the environment where you sell. You wouldn’t sell a luxury car at a discount outlet, and vice versa.
Invest in quality framing to signal value. A beautiful frame can justify a higher price and attract buyers.
Don’t undervalue your work based on what you think you can afford. Wealthy buyers are willing to pay for quality and prestige.
Price is a signal of importance and desirability.

Shifting Your Audience Toward Collectors Without Losing Community

Many artists face the challenge of attracting collectors while maintaining their existing community. Eric’s advice includes:

Question assumptions: Just because you get likes and comments from artists doesn’t mean you’re not reaching buyers.
Analyze your content and posting strategy. Posts focused on technique and workshops appeal more to artists than collectors.
Create separate channels if needed—one for artists and one for collectors—to tailor messages effectively.
Focus on storytelling and showcasing availability to buyers.

Using AI for Art Captions: Efficient or Fraudulent?

The rise of AI tools has sparked debate about authenticity in art marketing. Eric encourages artists to see AI as a helpful tool rather than a shortcut:

Use AI to generate ideas, improve engagement, or create calls to action.
Always review and edit AI-generated content to ensure it matches your voice and values.
Think of AI like photography or other tools—it’s a means to an end, not a replacement for creativity.
Stay vigilant about originality and authenticity, especially in competitions or professional contexts.

Turning Viral TikTok Paintings Into Sales

Going viral on TikTok can bring massive visibility but not always immediate sales. To convert views into revenue:

Repeat and replicate viral content to build consistent awareness.
Experiment with TikTok Shop to sell prints or merchandise directly through the platform.
Tell engaging stories behind your paintings to deepen connection.
Be patient—sales often follow sustained exposure rather than a single viral hit.

Final Thoughts: The Power of Consistency and Massive Action

To summarize, keeping momentum after your first sale requires a blend of strategic marketing, genuine engagement, and relentless action. Here are key takeaways:

Take massive action by promoting your work across multiple platforms and channels.
Communicate price changes clearly and regularly to maintain collector confidence.
Build and nurture your own media list to control your audience.
Use social media strategically with storytelling and social proof.
Engage visitors with authentic conversations and non-pushy sales techniques.
Offer prints to broaden your market and introduce buyers to your originals.
Experiment with new tools like AI and TikTok shops to increase efficiency and reach.
Stay visible, consistent, and patient—success builds over time.

Remember, selling art is both an art and a science. By applying these principles and learning from experienced marketers like Eric Rhoads, you can build a sustainable and rewarding art business.

For more free resources and guidance on marketing your art, consider exploring Art Biz Mastery and signing up for newsletters that offer ongoing tips and inspiration.

Grow your art career with Art Business Mastery Day, November 15, 2025!

More Art Marketing Tips: ArtMarketing.com

By B. Eric Rhoads|2025-06-02T07:54:30-04:00June 2nd, 2025|Art Marketing Minute Podcast, Selling Your Art|0 Comments

2025 Real-World Art Marketing Tips

How Often Should You Post on Social Media? Does Having a Niche Matter? Eric Rhoads answers these questions and gives pro art marketing tips in this week’s special episode of Art School Live.

Essential Marketing Pointers for Artists

As an artist, photographer, or craftsperson looking to boost your income and grow your presence, understanding effective marketing strategies is crucial. I’m Eric Rhoads, founder of several art magazines, newsletters, and events, and I’ve spent decades helping artists and galleries thrive in the art world. Today, I’m sharing insights that will help you market your art smartly and effectively without feeling overwhelmed or desperate.

How Often Should You Post on Social Media?

One of the most common questions I get is about social media posting frequency and how to avoid annoying your audience. Here’s the truth: most people don’t see all your posts. In fact, only about 3% of your followers see each post, due to social media algorithms. So if you have 100 followers, typically only three will see your post.

This means you need to post frequently to get noticed. Think of your posts like billboards viewed while driving—people need multiple exposures to remember your name and work. Don’t worry about seeming desperate or annoying; if you’re not ruffling a few feathers, you might not be putting yourself out there enough. The goal is to build brand awareness and get people to stop and engage with your art.

Does Having a Niche Matter?

Oliver from the UK asked if having a niche is necessary when he loves painting everything from florals to cityscapes. The answer is nuanced: paint what you love, but market what you want to be known for. I personally paint a variety of subjects and mediums, but for gallery representation, I focus on oil landscapes. This helps avoid confusing collectors and galleries.

Getting known for something specific helps you build a recognizable brand and attract the right audience. You can choose a broad niche like landscapes or portraits, which still gives you room to explore within that category. Ultimately, your niche should align with what you enjoy and what sells best.

Do You Need a Logo or Professional Branding?

Many artists wonder if a logo or formal branding is necessary to appear legit. The short answer: no, you don’t need one. While logos can help create a consistent look and reinforce your brand, they’re not mandatory. What truly matters is building trust and showing who you are as an artist.

Some famous artists don’t even have websites or logos, yet they’re well-known and successful. Consistency in your messaging and quality of work goes much further than a fancy logo. That said, if you do have a logo, use it consistently across all platforms to help people recognize your brand.

Should You Do Giveaways to Grow Your Audience?

Giveaways can be a double-edged sword. Kayla asked if giveaways attract the right crowd or just “cheap” followers. The key is what you give away. If it’s a low-value item, you risk attracting people who aren’t genuinely interested in your art. However, giving away high-quality or valuable items can create excitement and attract serious collectors and fans.

Giveaways are also a great way to collect email addresses and build your mailing list, especially at events. Just make sure your giveaways align with your brand and the audience you want to attract.

Do Blogs or Artist Websites Still Matter in 2025?

Claire from Ireland asked if blogs or artist websites are still relevant. The honest answer: everything matters and nothing matters—it depends on how you use them. Blogs and websites are valuable because they give you control over your content and help with search engine visibility. Posting fresh content regularly, like weekly blogs, can improve your organic reach on Google.

Social media is great for quick engagement, but your website is your home base. It’s where you can share your story, showcase your portfolio, and collect email subscribers. The challenge is driving traffic to your site, which requires a strategy, whether through social media, newsletters, or ads.

Do People Really Read Artist Statements?

This is a question I get a lot. I have never personally read an artist statement, nor have I found them to be very impactful in selling art. Instead of writing a formal statement, tell your story authentically. Share who you are, your journey, your inspirations, and what art means to you.

Your story creates connection and trust, which is much more powerful than a generic artist statement. Be genuine and high integrity in your storytelling.

How to Keep Art Collectors Engaged When Moving Abroad

If you’re planning to move abroad, like Aliyia Hassan, staying connected with your collectors is essential. The good news is that the internet has eliminated most borders when it comes to staying in touch. Use emails, newsletters, texts, and social media to keep your collectors updated on your work and exhibitions.

Your collectors are interested in your art, not your physical location. Just make sure to manage shipping logistics smoothly if you’re selling internationally. Keeping communication consistent will maintain strong relationships regardless of where you live.

Quick Art Marketing Tips to Sell a Painting This Month

Natalie Green asked for the one thing she can do this month to actually sell a painting. The best approach is to reach out to previous buyers who already know and love your work. They’re your warmest leads and don’t need convincing about your style or quality.

Pick up the phone or send a personalized email or text letting them know about your new work. You can also promote commissions, especially around upcoming holidays or special occasions. Suggest custom paintings as meaningful gifts, which can stimulate sales and build deeper connections with your collectors.

Upcoming Events and Opportunities

For those interested in art retreats and workshops, I’m hosting several exciting events this year, including the Adirondacks retreat in June and Fall Color Week in Door County, Wisconsin. Additionally, there’s an incredible Digital Painting Live event featuring Hollywood artists who have worked on films like Avatar and Shrek. It’s a fantastic opportunity to learn digital painting techniques for just $47.

To learn more about art business and marketing, check out Art Biz Mastery, where I offer courses and mastermind groups designed to help artists grow their careers.

Conclusion

Marketing your art doesn’t have to be overwhelming or feel desperate. By posting consistently on social media, focusing your niche, telling your authentic story, and engaging your collectors thoughtfully, you can grow your art business effectively.

Remember, it’s not about doing everything perfectly but about doing what you can consistently. Stay true to your art, maintain integrity, and leverage every opportunity to showcase your work and connect with your audience.

Here’s to your success and creativity—keep painting, keep sharing, and keep growing!

Grow your art career with Art Business Mastery Day, November 15, 2025!

By B. Eric Rhoads|2025-06-04T07:11:59-04:00May 28th, 2025|Art Marketing Minute Podcast, Branding for Artists|0 Comments

How to Grow Your Audience as an Artist

If you’re an artist looking for advice on how to grow your audience, sell more artwork, and build a sustainable creative business, you’re in the right place. Growing an audience and marketing your art can feel overwhelming, but with the right strategies and mindset, you can make significant progress. In this episode of Art School Live, we’ll explore practical advice and insights from Eric Rhoads, an art publisher and marketing expert with over two decades of experience helping artists succeed.

Whether you’re a painter, sculptor, photographer, or creator of any kind, this comprehensive guide will cover everything from social media choices to art fairs, selling unfinished pieces, overcoming shyness in public speaking, and much more. Watch now!

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Your future in art is bright, and with dedication to both your craft and marketing, you can build a thriving career. Remember that marketing is an ongoing learning process that involves understanding your audience, consistently sharing your work, and engaging authentically.

Don’t be afraid to experiment, ask questions, and seek advice on things like how to grow your audience. Whether it’s deciding between Instagram and TikTok, investing in a booth setup, or learning how to talk to buyers, every step counts.

Above all, keep creating and sharing your passion. Success in the art world is a blend of talent, business savvy, persistence, and genuine connection.

Happy marketing, and keep painting your dreams into reality!

Grow your art career with Art Business Mastery Day, November 15, 2025!

More Art Marketing Tips: ArtMarketing.com

By B. Eric Rhoads|2025-05-28T06:42:05-04:00May 13th, 2025|Art Marketing Minute Podcast, Business Advice for Artists|0 Comments

How to Break Through the Noise and Finally Gain Traction as an Artist

Are you an artist trying to gain traction, grow your art career and audience, and make more sales? You’re not alone. Many artists face the challenge of getting their work noticed and valued in a crowded market. Fortunately, with the right strategies and mindset, you can break through the noise and build a sustainable art career.

Drawing on decades of experience helping artists and galleries succeed, Eric Rhoads shares practical advice on how to navigate common challenges, from pricing your work for friends and family to balancing your artistic vision with marketing demands. Whether you paint in watercolor, acrylic, or oils, and whether you’re just starting out or looking to scale your business, these insights will help you finally gain the traction you deserve.

Grow your art career with Art Business Mastery Day, November 15, 2025!

Pricing Artwork for Friends and Family

One of the trickiest questions artists face is how to price artwork for friends and family. Often, loved ones express interest in your paintings, but it’s hard to know if they’re serious buyers or expecting a discount. It’s a delicate balance between valuing your work and maintaining relationships.

Here’s a straightforward approach:

Be transparent about costs: Let friends and family know you’d be happy to give them a painting but ask them to cover the cost of materials. This ensures you’re not losing money on supplies.
Set clear boundaries: If they want a piece intended for gallery sale—something that has a set price and potential market value—explain that you need to charge your normal price. You can offer alternatives, such as choosing another work or commissioning something special.
Consider giving away some work: Sometimes gifting a painting can create goodwill and inspire others. These moments can build lasting connections and stories around your art.

Remember, it’s okay to say no or negotiate. Your time and materials have value, and friends and family should respect that.

Balancing Artistic Vision with Marketing Needs

Artists often wrestle with how to market their work without compromising their creative integrity. How do you pursue technical skill and artistic expression while also promoting your art to a wider audience?

The key is to never compromise your artistic soul. Paint what speaks to your heart. If a gallery or market favors a certain style—like “little red barns” that sell well—you can choose to create variations or explore related themes without repeating yourself endlessly. If you’re not excited about a subject, it will show in your work.

Sometimes, pragmatic choices are necessary. For example, if painting popular subjects helps pay the rent and keeps you in the studio, that’s a valid strategy. Compare it to working a part-time job—you’d rather paint than stand behind a convenience store counter. Every painting, even those driven by commercial needs, is an opportunity to practice and grow.

Ultimately, your art business is a balancing act. You want to do what you love but also be open to some market demands—just don’t lose yourself in the process.

Grow Your Art Career and Master the Many Hats of a Professional Artist

Being a professional artist means wearing many hats: creator, marketer, salesperson, business owner, and more. It can feel overwhelming, especially when you’re starting out.

Here are some tips to manage these roles effectively:

Learn everything you can: Understanding all aspects of your art business—from creation to marketing—empowers you and protects you from being misled or overwhelmed.
Focus on one marketing channel: You can’t do everything well at once. Pick one platform or strategy—like building an email newsletter—and do it consistently and excellently.
Use “massive action” wisely: In military terms, “massive action” involves overwhelming force from all directions. While this is ideal for large marketing teams, as a solo artist, focus your energy on one or two key actions to avoid burnout.
Build your own media: Your own mailing list or newsletter is invaluable. It’s a direct line to potential buyers who have opted in to hear from you, creating a loyal audience over time.

Spend about 20% of your time on marketing and business tasks and 80% on creating. That balance will help you grow sustainably.

Setting Up Your Art Business: LLC or Not?

When starting to sell your art, many artists wonder about the best business structure. Should you form an LLC right away?

Before rushing to set up a formal business entity, consider this:

Gain selling experience first: Start by selling a few pieces, perhaps at local cafes or small shows. Learn the ropes of pricing, customer interaction, and record-keeping.
Consult a professional: Talk to an accountant or tax advisor about your specific situation. For many artists, small occasional sales can simply be reported as personal income initially.
Understand the purpose of an LLC: An LLC primarily protects your personal assets from business liabilities. If your art business isn’t high-risk, this may not be urgent.

Focus on building your sales and confidence first. Then, when your business grows, consider formalizing your structure to protect yourself and optimize taxes.

Handling Curator Requests and Art Exhibitions

When invited to exhibit your work, curators may ask you to exclude certain pieces, especially if they differ in style or don’t fit the exhibition theme. This can be disappointing but is a normal part of the process.

Here’s how to navigate it:

Trust the curator’s expertise: They usually know what works best for their audience and the show’s cohesion.
Negotiate politely: If you believe the excluded works could add value, suggest placing them in a different area or wall to gauge audience reaction.
Be flexible: Not every show will perfectly align with your full artistic range. Embrace the opportunity and plan to showcase your other styles elsewhere.

Remember, having a curator interested in your work is a positive step forward.

Curating Your Online Art Portfolio

If you work in multiple mediums or styles—such as oil, watercolor, acrylic, plein air, and studio work—it’s important to present your portfolio clearly to potential buyers.

Best practices include:

Organize by category: Create sections on your website that separate studio work from plein air work, or group by medium (oil, acrylic, watercolor).
Consider your brand: Think about what you want to be known for. Highlight the style or medium that best represents your artistic identity and market focus.
Label works clearly: Use tags or captions to indicate medium and style, so visitors can understand your range without confusion.

The goal is to make your portfolio easy to navigate while showcasing your strengths.

Building and Engaging Your Community

The idea of building an “art community” is often touted as essential for success. But is it really necessary?

Communities can be valuable, especially for artists who want to connect with peers, share tips, and find support. For example, joining local life drawing groups or online artist forums can inspire creativity and networking.

However, when it comes to selling art, a community built around you as an artist is just one piece of the puzzle. It’s important to also develop a local and national marketing strategy:

Local strategy: Become known in your community by participating in fundraisers, auctions, and local shows. People are more likely to buy from an artist they recognize.
National strategy: Grow your audience beyond your town through digital marketing, social media, and email newsletters.

Both approaches complement each other and increase your chances of success and grow your art career.

Creating Effective Art Newsletters

Many artists struggle with their newsletters, feeling like no one reads them. The problem is often the content and approach.

To make your newsletter engaging and valuable:

Craft compelling subject lines: Avoid generic titles like “November Newsletter.” Instead, use headlines that promise value, such as “3 Tips to Hang Your Art Like a Pro.”
Make it about the reader: Share tips, stories, or behind-the-scenes insights that help your audience connect with art and see the benefit of following you.
Include personal updates strategically: Tell your story, but always frame it in a way that relates to your readers’ interests. For example, “I’m painting in Switzerland this fall, and my collectors get first access to new works.”

A well-crafted newsletter builds relationships and drives sales over time.

Maximizing Your Specialty Art

For artists specializing in niche subjects like horse paintings, building and selling a collection can be a powerful strategy.

Consider these points:

Define your goal: Are you building a collection to showcase your skills, to sell, or to attract commissions? Clarifying this helps shape your approach.
Engage your target community: Participate in horse shows, events, or online groups where potential clients gather. These are places where your art is most relevant.
Offer accessible products: Create a series of prints or matted reproductions to attract wider interest and provide entry points for buyers.
Package commissions professionally: Develop a clear process with upfront deposits, progress updates, and pricing tiers. Offer premium services like unveiling events for high-end clients.
Price consistently: Maintain consistent pricing to build trust and reputation. Start smaller and gradually increase as your experience and recognition grow.

By positioning yourself as the go-to artist for a niche and connecting where the money flows, you can build a thriving specialty business and grow your art career.

Opportunities for Growth: Workshops, Conventions, and Painting Trips

Continuing education and community experiences can accelerate your growth as an artist. For example, attending conventions like the Plein Air Convention & Expo (PACE) exposes you to dozens of expert instructors and a network of peers.

Workshops and retreats, such as specialized painting trips to Switzerland or Venice, offer immersive learning and inspiration. These trips combine touring with daily painting sessions in spectacular locations, providing a rich environment to hone your skills and create unique work.

Participating in such events can energize your practice, expand your network, and open doors to new opportunities.

Final Thoughts: Taking Action to Gain Traction and Grow Your Art Career

Gaining traction as an artist requires a combination of passion, strategy, and consistent effort. Here are some key takeaways to keep in mind:

Value your work appropriately, including when dealing with friends and family.
Maintain your artistic integrity while being open to market realities.
Focus your marketing efforts on one or two key strategies, such as building an email list.
Gain selling experience before formalizing your business structure.
Be flexible and professional when working with curators and exhibitions.
Organize your portfolio clearly to highlight your strengths.
Engage meaningfully with your community, both local and online.
Create newsletters that offer value and connect with your audience.
Specialize and market strategically if you work in niche areas.
Invest in your growth through conventions, workshops, and painting trips.

Remember, every artist’s journey is unique. By applying these principles with patience and persistence, you’ll build momentum and finally gain the traction you’re seeking.

More Art Marketing Tips: ArtMarketing.com

By B. Eric Rhoads|2025-05-14T07:30:45-04:00May 6th, 2025|Art Marketing Minute Podcast, Business Advice for Artists|2 Comments

How to Reach a Cold Audience

Reaching new audiences who have never heard of you before—often called “cold audiences”—can be one of the biggest challenges for artists trying to grow their business. Whether you’re a painter, photographer, sculptor, or any kind of artist looking to expand your reach, understanding how to engage cold audiences effectively is essential. In this week’s Art Marketing Minute with Eric Rhoads, we’ll dive deep into the best strategies to connect with cold audiences, avoid common pitfalls, and build a loyal following that converts to sales.

Drawing on insights from Eric Rhoads, founder of several respected art magazines and a seasoned expert in the business of art, this guide covers practical tips and answers some of the most pressing questions artists have about marketing, pricing, and growing their art career in today’s world.

Transform your art career with Art Business Mastery Day, November 15, 2025!

Understanding Cold Versus Warm Audiences

Before we get into strategies, it’s important to understand what we mean by cold and warm audiences.

Cold Audience: People who have never heard of you or your work. They have no prior connection or trust with you.
Warm Audience: People who know you, your art, or have interacted with your brand in some way. They trust you more and are more likely to buy.

Warm audiences naturally convert better because they already have some level of trust and familiarity. Cold audiences require more effort and strategy to engage and warm up before they’re ready to buy.

Cold audiences are “cold” because they don’t know you or your art. They have no reason to trust you or feel connected to your story. This makes marketing to them expensive and challenging because you first have to grab their attention, build interest, and then convert that interest into a sale.

Think of it like a funnel: you pour a lot of people in at the top (cold audience), but only a small percentage will come out the bottom as buyers. Your job is to create a path that warms them up along the way.

Strategies for Reaching Cold Audiences

1. Build Awareness Through Consistent Branding and Storytelling

Cold audiences need to know who you are and why your art matters. Building a strong, consistent brand presence helps with this. Share your artist story, your process, and your passion. People connect with stories more than they do with products.

Eric emphasizes the importance of crafting your story. For example, an artist working a day job and painting after hours can leverage that narrative to create authenticity and relatability. This connection can be the bridge that warms up cold audiences.

2. Use Targeted Advertising to Warm Up Cold Audiences

Running ads to cold audiences can be costly, but it’s often necessary to build awareness. The key is to target the right people and create ads that introduce who you are without pushing for a hard sale immediately.

For instance, ads that showcase your best work, share behind-the-scenes videos, or invite people to free resources or workshops help build interest. Over time, you can then retarget these warmed-up audiences with offers to buy prints, attend classes, or purchase original artwork.

3. Leverage Media and Industry Publications

Getting featured in respected art magazines or newsletters can boost your credibility and expose you to new audiences. Eric mentions publications like PleinAir Magazine and Fine Art Connoisseur as valuable platforms for artists to build brand awareness.

Repeated exposure in these venues builds recognition. When people see your name and work multiple times, they begin to trust you and are more likely to engage with your offers.

4. Focus on Your Existing Audience First

While reaching cold audiences is important, Eric advises focusing on your warm audience first because they are more likely to convert. Engage your current customers, followers, and contacts by sending newsletters, offering workshops, and asking for referrals.

Referrals can be especially powerful. People who already love your work can introduce you to new potential buyers, effectively turning cold leads into warm contacts.

Handling Common Art Marketing Challenges

How to Avoid Scammers When Selling Art Online

Scammers are a real concern when selling art through social media or online platforms. A common scam involves a buyer sending a check that ends up bouncing after you’ve shipped the artwork.

Eric’s advice is straightforward:

Use electronic payment methods like Venmo, PayPal, or Apple Pay for safer transactions.
Never ship artwork before confirming payment has cleared.
If someone insists on sending a check, wait until it fully clears before sending the artwork.
Be wary of buyers who overpay and then ask for refunds of the difference.

Should You Lower Your Art Prices During a Recession?

With economic uncertainty, many artists wonder if they should reduce prices to sell more. Eric points out that there are always people with money willing to buy art.

Instead of lowering prices, consider these approaches:

Increase marketing activity: Double down on outreach and advertising to capture those who are still spending.
Build inventory: Create more work now so you’re ready when the market improves.
Target affluent buyers: Focus on those with disposable income who continue to invest in art regardless of economic conditions.

Eric shares the story of Kellogg’s during the Great Depression, who gained market share by increasing advertising when competitors cut back. Similarly, artists who keep marketing during downturns can come out ahead.

Is It Okay to Turn Down a Lowball Offer?

Yes! Turning down a low offer can increase your confidence and respect from buyers. A respectful negotiation helps maintain control over your work’s value.

Eric recommends laying the groundwork by not immediately stating your price. Instead, engage the buyer by explaining your process, framing, and the value of your work. Then invite them to make an offer. This approach can lead to more reasonable offers and saves you from undervaluing your art.

Art Marketing Tips for Specific Situations

Marketing to Locals in a Tourist Town

If you live in a tourist-heavy area, you might struggle to sell to locals during the off-season. Eric suggests embracing the tourist market fully rather than worrying about locals.

Tourists often want souvenirs or paintings of famous landmarks, so create work that appeals to them and sell heavily during peak season. For locals, consider:

Hosting off-season shows or events that give them a reason to engage with your art.
Researching local tastes and preferences to create pieces that appeal to year-round residents.
Using local newspapers, websites, or community groups to reach locals.

Painting and Selling at Plein Air Events

When painting onsite at events, you might encounter visitors interested in buying unfinished work. Eric’s advice is to establish an upfront agreement:

Ask for a deposit to hold the painting while they tour.
Offer to finish, frame, and ship the painting so they don’t have to carry it.
Communicate clearly about the process and timeline.

This approach protects you from losing sales and helps manage buyer expectations.

How Much Art Should You Post Online?

Quality over quantity is key. Eric recommends only posting your best work. Aim for at least five or six high-quality images, but don’t overwhelm your audience with too much.

Editing your portfolio and social media posts carefully is crucial because you’re building your brand with every image. Avoid posting unfinished or subpar work that can damage your reputation.

Building a Marketing Funnel for Artists

Marketing funnels are common in digital marketing, but selling original art is different from selling mass-produced products. A funnel typically starts with a low-cost offer to get a customer in, then upsells to higher-priced items.

Eric explains that while funnels work well for products like prints or merchandise, they are less effective for unique original artworks because each piece is one-of-a-kind.

However, you can create a simplified funnel by:

Offering affordable prints or merchandise to attract new buyers.
Encouraging those buyers to upgrade to larger works or originals over time.
Using data to understand your customer’s lifetime value and adjusting your marketing spend accordingly.

Tracking metrics like average sale value and customer acquisition cost helps optimize your marketing funnel’s performance.

How to Attract Higher-Paying Clients and Established Businesses

If you find yourself working mostly with low-budget clients, it might be a sign that you’re in the wrong environment or targeting the wrong audience.

Reposition your portfolio: Tailor your work and presentation to appeal to more sophisticated buyers.
Change your environment: Sell in galleries, shows, or online platforms that attract affluent buyers.
Target where the money flows: Identify places where high-paying clients are active and focus your marketing efforts there.

Remember, you don’t sell luxury cars at flea markets. Position yourself where your ideal clients shop and engage.

Practical Tips for Doubling Your Business

For artists like photographers relying on word of mouth, the best way to grow is by nurturing existing customers and encouraging referrals:

Reach out to past clients with personalized messages reminding them of your services.
Ask for introductions and recommendations to their friends and family.
Offer limited-time specials or upsells, like discounts on multiple portraits.

Statistics show that referrals made in person have the highest conversion rates—up to 90%. Make it easy for your clients to spread the word.

Final Thoughts: Turning Cold Audiences Into Loyal Fans

Reaching cold audiences is challenging but essential for growth. By building your brand story, creating targeted marketing campaigns, leveraging your existing network, and positioning your work strategically, you can warm up cold audiences and turn them into loyal customers.

Remember these key takeaways:

Warm audiences convert better—start with those you know.
Use storytelling and consistent branding to build awareness.
Invest in advertising wisely and target the right people.
Don’t undervalue your art; negotiate with confidence.
Adapt your marketing based on your environment and audience.

Marketing is a marathon journey, not a sprint. Be patient, stay authentic, and keep refining your approach. Your next loyal fan is just around the corner.

Bonus Resources for Artists

Free Video Gift: 97 Incredible Art Secrets from the World’s Finest Artists
Marketing Advice: Art Biz Mastery
Art Marketing Tips: ArtMarketing.com
Plein Air Convention & Expo: Learn More & Register

With these insights, tools, and a strong marketing mindset, you’re well on your way to growing your art business by reaching and engaging cold audiences effectively.

By CherieDawn Haas|2025-05-01T07:45:24-04:00April 29th, 2025|Art Marketing Minute Podcast|0 Comments

Where to Begin Selling Your Art

Are you an artist looking to break into the world of selling your art? Whether you want to make a little extra income or build a full-fledged career, understanding where to start is crucial. In this week’s Art Marketing Minute with Eric Rhoads, we’ll explore key strategies, answer common questions, and provide actionable advice that will help you navigate the art market successfully.

Watch here:

Finding the Right Art Gallery

One of the first questions many emerging artists ask is, “How do I start looking for the right gallery?” This is a significant step in your art career, and it’s essential to approach it thoughtfully. If you’ve recently completed your MFA, for example, you might feel overwhelmed. But here’s the truth: it’s never too late to start.

First, consider that galleries play a crucial role in promoting your work. They can sell your art while you focus on creating. However, relying solely on art galleries can be a mistake. You need to take control of your career. While galleries help, you should also explore other avenues for income, such as teaching or selling smaller works directly.

To find the right gallery, avoid cold calls or dropping by unannounced; galleries tend to dislike this approach. Instead, work on creating a portfolio that tells your story.

The Value of Art Competitions

Art competitions can be a double-edged sword. While some are legitimate, others may not be. Always do your research. Entering competitions can serve as a marketing strategy, allowing you to gain visibility and credibility.

When considering competitions, remember that your entry fee is essentially a marketing expense. If you enter multiple categories, you increase your chances of winning, which can provide valuable accolades for your resume and portfolio. This recognition can open doors for exhibitions and gallery representation.

Learning to Make Sales

Paul Moltz recently picked up his art again after retirement and is eager to learn how to sell. My advice: The first step is to define what you want to achieve. Are you looking for a side income or a full-time career? This clarity will guide your actions.

Study the market. Attend workshops, read books, and engage with other artists. Platforms like Art Business Mastery offer valuable insights. Don’t be afraid to put yourself out there. Look for opportunities to showcase your art, whether at local restaurants or community events.

Creating Prints and Pricing

In this episode, Corey shared a situation where a potential buyer found his gouache painting too expensive. This is a common hurdle for many artists. The solution? Consider offering prints. Many artists print their own copies to sell at a lower price point, which can attract more buyers.

When pricing your work, establish a base price and then communicate the value behind it. If someone is interested in a piece but hesitates due to price, you can create a narrative around your work that emphasizes its worth. For example, if your painting would retail for $5,000 in a gallery, offer it at a competitive price, explaining the savings involved.

Utilizing Social Media and Online Platforms

Marie Lee asked about marketing her art online. The key is to build a robust online presence. A website alone isn’t enough; you need to drive traffic to it. Social media platforms like Instagram are vital for artists today.

However, don’t just post and hope for engagement. Understand that only a small percentage of your followers will see your posts. Engage with your audience by posting frequently, sharing behind-the-scenes content, and interacting with comments. Build a community that feels connected to your art.

Building a Collection

Suzanne Gibson inquired about what defines a collection. An art collection can revolve around a common theme or a specific number of pieces. For example, if you focus on landscapes, a collection could consist of various locations or times of day.

Limited editions, on the other hand, refer to a specific number of prints. When you create a limited edition, you add value by making each piece more exclusive. This can entice collectors who appreciate the rarity of your work.

Engaging with Your Audience

As you grow your online presence, consider the advice of Kathy Khan: study what catches your attention in others’ posts. Analyze what resonates with your audience and apply those insights to your own content. This doesn’t mean copying but rather understanding what engages your viewers.

Engagement is vital. Use comments to foster discussions around your art. Share insights about your creative process, inspirations, and the stories behind your pieces. This connection can lead to increased interest and sales.

Addressing Market Saturation

Rob Traxler raised a concern about declining demand for his art. It’s important to remember that market saturation is often more about visibility than actual oversupply. If you’re not selling, it may be time to reassess your marketing strategies.

Reach out to past buyers. They are often your best advocates and can help spread the word about your latest works. Additionally, diversifying your platforms can help you reach new audiences. Don’t hesitate to explore different avenues to showcase your art.

Networking and Building Community

Networking is a vital part of building your art career. Attend local art events, workshops, and conventions. The Plein Air Convention, for example, offers a chance to connect with other artists and learn from industry leaders. These connections can lead to collaborations and opportunities that may not arise otherwise.

Consider joining online communities where artists share their experiences, tips, and resources. These networks can provide valuable support and encouragement as you navigate the art world.

Final Thoughts: Embracing Your Journey

As you embark on your journey to sell your art, remember that it’s a process. Embrace every step, learn from your experiences, and remain open to feedback. The art world is ever-evolving, and staying adaptable will serve you well.

As the saying goes, “This is the first day of the rest of your life.” Each day presents new opportunities to grow, improve, and connect with others who share your passion for art. So, go out there and start selling your art!

Browse ArtMarketing.com for more advice on how to sell your art!

By B. Eric Rhoads|2025-04-16T07:59:21-04:00April 15th, 2025|Art Marketing Minute Podcast|0 Comments

Advice for Setting Your Art Goals

As an artist, navigating the world of marketing can feel daunting. Whether you’re just starting out or have been in the game for years, setting clear, actionable goals is essential for success. In this episode of the Art Marketing Minute with Eric Rhoads (aired March 17, St. Patrick’s Day), we’ll dive into various strategies and tips to help you make the most of your time and efforts in the art world.

Understanding Your Goals

The first step in any marketing endeavor is to clarify your goals. When faced with opportunities, ask yourself: What is my goal? For example, if you’re participating in an art show, is your primary aim to sell paintings, gain new followers, or raise money for your society? Defining your goal will give you clarity and direction.

Ask Yourself: Is the Juice Worth the Squeeze?

Every opportunity requires an investment of time and resources. Before diving in, evaluate whether the potential returns justify the effort. For instance, if attending a gallery show requires significant travel and expense, weigh those costs against what you hope to achieve.

Maximizing Your Gallery Time

If you have the chance to showcase your work in an art gallery, it’s crucial to make the most of that time. Here are some tips:

Invite Engagement: Encourage visitors to interact with your art. Consider having live painting sessions to draw in crowds.
Use Technology: Implement QR codes next to your art for easy access to your contact information or social media.
Publicity: Collaborate with the gallery to ensure your event gets the attention it deserves. Use social media and email lists to generate buzz.

Starting a New Gallery

Thinking about opening your own art gallery? Here are some considerations:

Do Your Research

Understanding the market is crucial. Research the demographics of your area. Is there sufficient foot traffic? Are there other galleries nearby? Knowing your competition will help you identify your unique selling points.

Financial Planning

Consider your expenses: rent, utilities, and marketing costs. Create a budget that allows for these expenses while ensuring you have enough to sustain your gallery in its early months.

Pricing Your Art Effectively

Pricing can be one of the most challenging aspects for artists, especially when starting out. Here are some strategies:

Establish a Pricing Formula

Many successful artists use a square inch pricing model. Determine your base price per square inch and apply that consistently across your work. This approach not only simplifies pricing but also ensures fairness.

Consider Your Market

Research similar artists in your area to gauge what prices are acceptable. If you find that your work is consistently selling, it might be time to raise your prices. Remember, if you’re selling everything you create, it might indicate that your prices are too low.

Social Media Strategies

In today’s digital age, social media is a powerful tool for artists. Here’s how to leverage it effectively:

Engagement Over Perfection

Don’t stress about creating perfect posts. Instead, focus on showcasing your process and engaging with your audience. Regular updates can help build a loyal following.

Build Your Email List

An email list is invaluable for artists. Use it to share news, upcoming shows, and exclusive offers. Consider offering a freebie, like an art print or behind-the-scenes content, in exchange for sign-ups.

Turning Casual Buyers into Repeat Collectors

Once you’ve made a sale, the goal is to turn that casual buyer into a repeat collector. Here are some strategies:

Follow Up: Send a thank-you email after a purchase. This simple gesture can leave a lasting impression.
Keep Them Engaged: Regular newsletters can keep your collectors informed about new works and upcoming events.
Offer Incentives: Consider exclusive discounts for past buyers or early access to new collections.

Setting clear goals and understanding your market are vital for any artist looking to thrive. Whether it’s maximizing gallery time, pricing your work, or leveraging social media, these strategies can help pave the way for your success. Remember, the art world is vast and filled with opportunities; it’s all about how you navigate it.

For more insights and tips, make sure to subscribe to our newsletter and join us every week for more marketing advice tailored for artists! Download our FREE gift: 97 Incredible Art Secrets, which offers even more insights into marketing your art effectively. And remember, the art world is vast and full of opportunities—so keep pushing forward.

Browse ArtMarketing.com for more advice on how to sell your art!

By B. Eric Rhoads|2025-05-14T07:33:05-04:00March 25th, 2025|Art Marketing Minute Podcast, More Advice for Artists|0 Comments

marketing strategies for artists - selling your art

As artists, we often dream of having our work displayed in art galleries, but getting noticed can feel like an uphill battle. In this episode of Art School Live, we’ll explore effective strategies to help you stand out in the competitive art world. From storytelling and understanding ideal painting sizes to leveraging social media, we’ll cover everything you need to know to increase your chances of getting noticed by galleries.

Watch this episode of Art School Live here:

The Power of Storytelling

Storytelling is a critical aspect of connecting with potential buyers and galleries alike. Think of it as the narrative that underpins your artwork. A compelling story can create curiosity and draw people in. Just like movies at the Oscars, where great storytelling takes center stage, your art needs a narrative to resonate.

When crafting your story, consider the following elements:

The Problem: What challenges have you faced in your artistic journey?
The Struggle: How did these challenges impact you? What did you learn from them?
The Resolution: How did you overcome these struggles? What success have you achieved as a result?

For example, I have my own origin story. As a child, I loved painting but felt overshadowed by a talented classmate. After a few discouraging attempts to learn, I eventually found a mentor who taught me that anyone can learn to paint. This journey shaped who I am as an artist today.

Understanding Ideal Painting Sizes

When approaching galleries, understanding the preferred painting sizes can be essential. While there’s no one-size-fits-all answer, it’s crucial to engage in a dialogue with the gallery. Ask them what sizes they prefer for exhibitions or shows. Some galleries might even have specific requests during the holiday season for smaller pieces as gifts.

From my experience, I’ve standardized on two sizes for my own work. This helps streamline my framing process and keeps my inventory manageable. But remember, it’s also vital to consider the law of contrast. Displaying a larger painting at a higher price can make smaller, more affordable pieces seem more valuable by comparison.

Websites to Sell Your Art

In today’s digital age, having an online presence is crucial. Websites like Shopify, Etsy, and Artfinder can help you sell your art directly to consumers. If you’re concerned about ease of use, don’t let age hold you back. Many platforms are user-friendly, and with a positive mindset, you can learn to navigate them effectively.

Don’t forget to optimize your website with high-quality images of your work and clear pricing information. It’s essential to communicate your willingness to discuss prices openly. Using phrases like “price upon request” can invite inquiries without scaring potential buyers away.

Original vs. Reproductions

Understanding the difference between original works and reproductions is vital for your market strategy. Original artworks often command higher prices and are unique, while reproductions can reach a broader audience at more accessible price points. Consider offering both, as this can help diversify your income streams.

Developing Art Workshops

Workshops are an excellent way to engage with your audience and share your skills. If you’re considering hosting one, think about what you want to teach and how you can make it appealing. Start by identifying your target audience and their needs. Are they beginners, or do they have some experience? Tailor your workshop content accordingly.

Promote your workshop through local art communities and social media. Consider offering a free introductory session to attract interest. Additionally, providing leave-behinds like brochures or sign-up sheets can help you build a mailing list for future events.

Utilizing Live Streaming on Social Media

Live streaming is a powerful tool for artists to connect with their audience in real-time. Platforms like Instagram and Facebook allow you to showcase your work while interacting with viewers. Consider hosting live painting sessions or Q&A segments where you discuss your artistic process and answer questions.

Engaging with your audience in this way not only builds a community but can also draw the attention of galleries looking for artists who have an active following. Remember to promote your live streams ahead of time to maximize participation.

Talking Price with Potential Buyers

Discussing pricing with potential buyers can be daunting, but it’s a necessary part of the sales process. Prepare yourself by knowing your worth and having a clear pricing strategy in place. When someone expresses interest in a piece, use phrases like “I’d be happy to discuss pricing” to open the conversation.

Consider offering different price points for various pieces, making it easier for buyers to find something that fits their budget. Transparency in pricing can build trust and make buyers feel more comfortable making a purchase.

How to Get Noticed by Art Galleries

Getting noticed by galleries involves more than just having great artwork. Building relationships is key. Attend gallery openings, art fairs, and community events to network with gallery owners and curators. Follow up with them afterward, expressing your appreciation and interest in their work.

Consider submitting your work to juried shows and competitions, as these can provide exposure and credibility. Keep in mind that galleries appreciate artists who are proactive and engaged in their work. The more visible you are, the better your chances of being noticed.

As you embark on your journey to get noticed by galleries, remember that persistence is vital. Each step you take toward building your brand and network will contribute to your success as an artist. Keep refining your story, engaging with your audience, and developing your skills. With dedication and the right strategies, you’ll increase your chances of getting your work into the galleries you admire.

Don’t forget to download our FREE gift: 97 Incredible Art Secrets, which offers even more insights into marketing your art effectively. And remember, the art world is vast and full of opportunities—so keep pushing forward!

Browse ArtMarketing.com for more advice on how to sell your art!

By B. Eric Rhoads|2025-03-27T12:11:44-04:00March 17th, 2025|Art Marketing Minute Podcast|2 Comments

Building a Strong and Authentic Art Brand

art marketing strategies - selling your art

Art Marketing Advice > Art is not just about creativity; it also involves understanding how to market that creativity effectively. Today, we delve into the essential components of building a strong and authentic brand as an artist. Whether you’re a seasoned professional or just starting, knowing how to present your work to the world can make a significant difference in your success. Watch here:

Understanding the Importance of Marketing Your Art

Marketing your art is crucial for several reasons. First and foremost, it helps you connect with potential buyers. The art market is competitive, and without a solid marketing strategy, your work might remain unseen. Marketing builds your visibility and credibility, allowing you to reach a broader audience.

Additionally, a well-crafted art marketing strategy can transform casual admirers into dedicated collectors. Your art deserves to be seen, and effective marketing ensures that it stands out in a crowded marketplace.

Marketing Your Art to Corporations

One effective art marketing strategy for artists is to focus on corporations. Many businesses require art for their offices, healthcare settings, and public spaces. To begin this process, you should research companies that specialize in corporate art procurement.

Identify Potential Clients: Look for corporations, hotels, and healthcare facilities that may be interested in showcasing local art. Many companies have budgets set aside for art purchases.
Build Relationships: Networking is key. Attend art shows, business events, and local exhibitions to meet decision-makers who can influence art purchases.
Showcase Your Work: Create a portfolio that highlights your best pieces. Consider creating mock-ups of how your artwork would look in a corporate setting.

For example, a friend of mine successfully collaborated with a hotel chain, placing his artwork in every room. This was a result of building a relationship with the hotel management and understanding their needs.

Naming Your Art Business

Choosing a name for your art business is a significant step in establishing your brand. Your name should resonate with your artistic identity and be memorable. You can opt to use your real name or create a unique studio name.

Considerations for Naming:

Authenticity: Ensure that the name reflects your artistic style and ethos.
Memorability: A catchy name can help potential buyers remember you.
Domain Availability: Check if the domain name is available for your website.

Remember, your name is often the first impression potential buyers have of you, so choose wisely.

Keeping Potential Buyers Hooked

Once you’ve captured a potential buyer’s interest, keeping them engaged is crucial. Here are a few strategies to maintain that interest:

Ask Questions: Engage with potential buyers by asking about their art preferences and experiences. This creates a dialogue and makes them feel valued.
Share Your Story: People connect with narratives. Sharing the inspiration behind your work can create a deeper connection.
Offer Exclusive Content: Consider providing behind-the-scenes content or early access to new works for loyal followers.

For instance, when someone compliments your work, don’t rush to push for a sale. Instead, ask questions that lead to a natural conversation about their art interests. This approach can lead to a more organic sales process.

Optimizing Your Website for Art Sales

Your website is your online portfolio and should be optimized for sales. Here are essential features to include:

High-Quality Images: Ensure your artwork is displayed in high resolution.
Easy Navigation: Your site should be user-friendly, allowing visitors to find information quickly.
Clear CTAs: Include clear “calls to action,” guiding visitors on how to purchase or inquire about your work.
Regular Updates: Keep your site fresh with new content, such as blog posts or new artwork.

Using platforms like Shopify can simplify the process of setting up an online store, making it easier for you to manage sales.

Becoming a Professional Artist

Many artists struggle with the transition from being emerging to professional. Here are some tips to elevate your status:

Establish a Professional Presence: This includes having a well-designed website, a consistent social media presence, and professional-quality images of your work.
Showcase Your Work: Participate in art shows, competitions, and exhibitions to gain visibility.
Network: Connect with other artists, galleries, and art institutions to build your reputation.

Declare yourself a professional artist by starting to sell your work. The moment you begin selling is when you step into the professional realm.

Building a Strong and Authentic Brand

Your brand is more than just your art; it encompasses your identity and how you present yourself to the world. Here are some key elements to consider when building your brand:

Define Your Vision: Clarify what you want to communicate through your art. What themes do you explore? What emotions do you evoke?
Create a Cohesive Visual Identity: Ensure your website, social media, and promotional materials have a consistent look and feel.
Engage with Your Audience: Build relationships with your followers through social media and in-person events. The more they know you, the more likely they are to support your work.

Authenticity is key. Your brand should reflect who you are as an artist and resonate with your audience.

Building a strong and authentic brand as an artist requires intentionality and effort. By understanding the importance of marketing, optimizing your online presence, and engaging with your audience effectively, you can elevate your art career. Remember, each step you take toward building your brand is a step toward greater visibility and success in the art world.

By B. Eric Rhoads|2025-05-14T07:33:13-04:00February 26th, 2025|Art Marketing Minute Podcast, Branding for Artists|0 Comments

Selling Your Art: How to Convert Interest into Sales

Welcome to another exciting edition of Art Marketing with Eric Rhoads! Today, we’re diving deep into the art of selling, focusing on how you can effectively convert interest in your artwork into actual sales. Whether you’re an artist, photographer, or crafter, there are strategies you can implement to turn your passion into profit. Watch here:

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

Understanding the Marketplace

The first question we need to address is the marketplace itself. Many artists wonder if platforms like eBay are suitable for selling their paintings. The truth is, no platform is inherently bad for selling art. While some environments may yield better prices than others, the online marketplace is vast and can accommodate high-value transactions.

For example, I have friends in the art gallery business who’ve sold pieces worth hundreds of thousands of dollars through online channels. Your success on platforms like eBay or Etsy will largely depend on how you differentiate yourself and attract attention. Remember, just being on a platform doesn’t guarantee visibility. You need to actively work to get noticed.

Strategies for Differentiation

To stand out amidst the competition, you must focus on differentiation. This means crafting compelling descriptions for your artwork that evoke emotion and tell a story. For instance, instead of merely stating the size and medium, delve into the inspiration behind the piece. What emotions did you experience while creating it? What message do you want to convey to potential buyers? This approach not only makes your art more relatable but also enhances its perceived value.

Moreover, consider the environment in which you’re selling. Just as you wouldn’t sell a luxury car at a flea market, you shouldn’t place high-value art in a low-end marketplace. Understanding the dynamics of your selling environment is crucial.

The Role of Publicists vs. Marketers

Another common question is the difference between hiring a publicist and a marketer. A publicist’s primary role is to generate publicity for you, while marketing encompasses a broader range of activities, including branding, advertising, and promotions. If you’re looking for someone to help you build a reputation and visibility, a marketer is typically the way to go.

For instance, I once had a friend who became a billionaire by hiring a publicist to boost his profile. Publicists can help you get featured in media outlets, which can lead to increased sales. However, marketing is essential for building your brand and establishing trust with your audience.

Selling Your Art: Convert Interest to Sales

Now, let’s address the core of the matter: how do you convert interest in your art into actual sales? First, you need to recognize that potential buyers may show interest but often hesitate to commit. This can be due to various reasons, including price concerns or uncertainty about the fit of the artwork in their space.

One effective strategy is to ask open-ended questions that encourage conversation. For example, instead of asking if someone would like to buy a painting, you might say, “You probably aren’t interested in this piece, are you?” This reverse psychology can often lead to buyers expressing their actual interest, which opens the door for further dialogue.

Another tactic is to create a sense of ownership. If you’re at an art fair, offer to take a picture of the potential buyer with the painting. This small gesture can make them feel more connected to the piece and more likely to consider purchasing it.

Building a Gallery Presence

Many artists dream of being represented by galleries but feel intimidated by the process. The key is to remember that galleries want to discover you; they don’t want unsolicited emails or packages. Instead, focus on networking and getting referrals from other artists or art professionals who can vouch for your work.

Additionally, consider how you present your work. Make sure your portfolio is easily accessible and showcases your best pieces. If you’re not currently in a gallery, don’t feel discouraged. Use social media platforms to build a following and create buzz around your work.

Handling Self-Promotion

Self-promotion can be daunting for many artists. If you dislike promoting yourself, you’re not alone. However, it’s essential to understand that promoting your work is part of your responsibility as an artist. You need to control your destiny; don’t leave it solely in the hands of gallery owners.

One way to ease the discomfort of self-promotion is to view it as sharing your passion rather than bragging. When you post on social media, think of it as inviting people into your creative process and sharing the joy of your art with them.

Specializing vs. Exploring Multiple Mediums

There’s often a debate about whether artists should specialize in one medium or explore multiple styles. While there are benefits to both approaches, focusing on a niche can help you become known for something specific. This can lead to greater recognition and higher prices for your work. However, experimenting with different mediums can also be rewarding and may lead to new creative breakthroughs.

Ultimately, the choice depends on your goals as an artist. If you’re trying to build a brand, it may be better to concentrate on one area. But if you’re in a phase of exploration, don’t hesitate to try new things.

Shipping Your Artwork

When it comes to shipping your artwork, many artists are unsure of the best practices. There are companies that specialize in handling fine art shipments, but for most of us, standard carriers like UPS or FedEx will suffice. Just ensure that you pack your artwork securely to prevent any damage during transit.

Some artists choose to keep their work locally to avoid shipping altogether. This approach allows for easier management of their inventory and reduces shipping costs.

Online Learning vs. In-Person Classes

With the rise of online learning, many artists wonder if they should take classes from seasoned artists or learn through platforms like YouTube. While online resources are valuable, there’s nothing quite like the personalized feedback from a mentor. Investing in quality education can greatly enhance your skills and accelerate your growth as an artist.

Building Your Mailing List

Finally, let’s talk about building a mailing list. This is one of the most important tools you can have as an artist. Start gathering names whenever you meet potential buyers, and be sure to provide valuable content in your newsletters. This can include updates on new artwork, upcoming shows, or insights into your creative process.

Remember, the key to a successful mailing list is to keep it engaging and relevant. Don’t just send out sales pitches; offer your audience something meaningful that keeps them connected to your work.

Conclusion

In summary, converting buyers into customers requires a multifaceted approach. From differentiating your work to mastering self-promotion and building a solid online presence, every step counts. Embrace the process, stay persistent, and you’ll see your efforts pay off. Happy selling!

And browse ArtMarketing.com for more advice on how to sell your art!

By B. Eric Rhoads|2025-02-26T07:54:10-05:00February 11th, 2025|Art Marketing Minute Podcast|0 Comments