In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads shares why it’s important to network, and how to do so; and thoughts on how to leverage your artist statement.

Listen to the Art Marketing Minute Podcast: Episode 63 >

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:
Here’s a question from Brett Mattingly in Pueblo Colorado who says, I keep hearing about the importance of networking through art clubs, co ops and the like. But how do I begin if there aren’t any groups around me? Well, Brett, first off, let’s ask why. Why is it important? Well, it kind of depends on what’s important to you. But the idea behind it is that if you’re not connected with other artists, you really won’t have a feel for what’s going on in the art community. Because when you have a lot of people connected, you’re now understanding what people are doing, what are they selling, what things are working for them, it’s nice to have friends that are other artists, you know, you might not have a group in your town. But you’re in Pueblo, Colorado, I know there’s a lot of artists around there. So really, the goal is to be communicating with artists and hanging out with him on a regular basis. You can make that happen by creating your own little group on Facebook, or you can create a group where people get together in person. But why not just kind of start putting artists together, create your own little club. And, you know, really, the whole goal is just to be talking to other artists and networking to find out what’s going on in their world. And if you can, that’s a good thing. You know, somebody called me for some advice the other day, they just moved to California. And they wanted to know how to get really connected fast. And I said well join the California art club. You know, there’s no better way to get connected than there because you know, all the great artists are part of it. And there’s a lot of collectors and there’s a lot of events happening and a lot of things that are going on. And so that is a really terrific way to get connected and so Or clubs and you know, and sometimes those connections lead you to introductions into galleries or making other people aware of your work. That’s the reason.

Here’s a question from Lauren Goforth and Rapid City, South Dakota. Lauren says, Can you tell me what’s the purpose of an artist statement? And how can I use it to leverage sales? Well, you know, this idea of an artist statement, I’m not sure where it came from, but I just, you know, sometimes I wonder, the purpose. You know, I think the goal here is, you know, a lot of galleries will tell an artist to make an artist statement, I think the goal is to have something to talk about the goal is to maybe set an image or to try to create something for, for people that can kind of put a little bit of they’re there for you. I mean, the idea that, you know, what are you thinking about? Why do you paint? What do you care about, you know, what, why are you doing what you’re doing that kind of a thing? You know, that? I don’t really care about that stuff, quite frankly. I mean, I think it’s nice to look for ways to get people to know you. I don’t think it has to be an artist statement. But what you can do is you want to kind of create a sense of, you know, maybe a little sense of fantasy, you know, why do people create? Why do people like artists? Well, they live vicariously through artists, because we live lives that are different than what other people do. So I think it’s nice to have a line or two on your website, maybe at the top of your websites. As you know, Eric Rhoads is a, you know, traditional impressionist painter, who does this or does that. And you know, he’s really driven by landscapes and loves to also do portraits. I mean, that’s kind of a thing. It’s just really something to give people something to kind of hang their hat on. And to understand a little bit about you, because people are confused about art. How do you do it? How do you use it to leverage sales? I don’t know. Honestly, I don’t know. I mean, I, I’m sure somebody would be able to answer that question. I can’t answer it that, you know, the reality is to leverage sales, you have to have continual contact with people lots of repetition, you need to get in front of them, they need to be seeing what you’re doing. And what’s more important about getting people to, to buy art is getting them involved with you, let them get to know you, people are more comfortable buying from people that they know, help find ways to let them get to know you, I suppose the artist statement could do that. But you know, get them to sign up for your newsletter, and then make your newsletter. really informative, something they’re willing to open, you know, that’s not just all about you, but it’s about things that you’re going to help them learn. And I think just the idea of, you know, you’ve got to be putting yourself in front of people on a regular basis, probably more than you’re comfortable with. And that’s what’s going to help leverage sales because you never know when somebody is in the market for something, looking for a birthday gift or a special special gift. And so, just staying in front of people all the time, that’s what it’s really all about, we have a product that we created. I don’t think we’re going to sell it much longer. Because we’re kind of ready to invent the next thing but it’s called Art marketing in a box. The whole purpose is to kind of make you a star in your local market and make people familiar with you and and really just kind of stay in front of people and it works really, really well. I’ve had artists say they’ve doubled their sales in the first year from it just because other you know, their stay in front of people. You don’t need that. I mean, you just got to look for lots of creative ways to get in front of people.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads shares if it’s best to stick to one style or to mix it up, and how to handle inventory and overstock issues.

Listen to the Art Marketing Minute Podcast: Episode 59 >

https://www.youtube.com/watch?v=Ra3fTKjEDmE&feature=youtu.be

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:

In the marketing minute I answer your art marketing questions or at least I try and sometimes I never see them before I answer them. I don’t script them. So here we go. email your questions to me [email protected] Here’s a question from Kate Emery in Farmington, Connecticut. My wife, our grandmother grew up in Farmington, Connecticut, Historical Society there has an old building and it’s, matter of fact, that’s a family farm. Anyway, Kate says Eric, my question is in regards to art shows I paint in a few different styles and different subjects landscape portrait abstract, do you think it makes more sense to stick to one style and subject or to mix it up? On the one hand, it feels like variety will give me more chances to win. But I do. I do think when it comes across it comes across as less professional somehow. Well, I’ll tell you a story, Kate. I had an artist who who did some advertising with me. And she called and she said, You know, my ads didn’t work. I said, Well, they’re working for some people, because I hear I’m hearing from them too. Let’s find out why. So I said, let’s look at your ad and we looked at her and she was advertising portraiture. And so I went to her website with her on the phone and I said, Okay, let’s look at your website. And on the front of the website was a landscape painting. And I said, Well, if you’re advertising portraiture, they modified portraiture there. She said, Well, I do lots of different kinds of painting. I said, Yes, but your advertising, you want to capture what you’re advertising for it because you’re going to drive more people from that than anything else. So I went and I said, Okay, let’s find the portraiture. And so I just kind of did what anybody else would do. And I kind of poked around, I couldn’t find it. couldn’t find it anywhere. Finally, you know, after 10 steps, I found it and I said, Look, you’ve got to bring it to light. I have had this conversation with many artists over many, many, many years. You want to get branded as something because if you brand you get branded as all things you could come branded as nothing. And, I know a lot of artists who do a lot of styles and they might use a synonym, they might use another name. And, let’s say they do abstract they use a better name for their abstract and they have a separate website for their abstract. There’s nothing wrong with lots of subject matter but you want to kind of get known for something and you want to kind of push something I think that’s the answer in terms of art shows. I don’t know if you’re talking about competitions because you said chances to win. I suppose it gives you more chances to win the reality is in in art competitions like the Plein Air Salon, the more things you enter, the more chance as to when you know gallery owners who are our judges might see one thing they like and another thing they don’t like. So you’ve got up, enter two things, you might have a chance to three things you might have a better chance for things might have a different chance. But you know, it’s it boils down to quality, and people are going to pick the best quality, I have found that most artists are not really good at all things, what are you best at, put your best foot forward? And think about that. And it’s not less professional somehow. But it will confuse the marketplace. if let’s say you want in two categories in your, you know, one was an abstract and one was a landscape and your name came up, and both of them you’re going to confuse the marketplace when they see that. So just keep that in mind. Branding is something that we all need to learn and understand. I talked a lot about it in my book. And it is something that is really worth understanding. Because if you get branded incorrectly, it’s really hard to overcome.

Here’s a question from Thomas in Dallas. Again, I’ve not read this one, it says, I have a card line for my art. And the gift store market seems to have fallen through the number say I shouldn’t make any new cards at this time. And that means I don’t have a catalog to use for marketing. I have some loyal customers who are still buying my designs. But many of the stores I sell to still have product from earlier in the year. My question then is about supply and demand for artists. Well, I’m not sure what the question is exactly, Thomas. But I think let me let me see if I can figure this out. What I think you’re saying is, you know, they have inventory, they’re not going to buy new cards because they have inventory. Well, that may or may not be true. First off, a lot of people have inventory because they had their stores closed during COVID. Right. And so, our assumption is that they’re going to have a lot leftover. But, now that people are getting out, they’re spending a lot of money, they’re buying a lot of things, holidays are coming up, I think, if they’re used to seeing you coming out with a new catalog every year and new new stuff every year, I think you need to do it and you want to put your new work out there. And their chances are, they’re gonna order some new work, you just never know what they’re facing. And you said you need a catalog to use for marketing, well use it for marketing, it may or may not be the best year, you may not want to print as many or you might want to take a take a shot, you’re gonna eventually sell them. And you said you have some loyal customers buying your design, so those people will probably buy them. I think I’d go for it, and and also ask yourself this, is there a specialty product that I could put in there that might sell especially well? Right now, for instance, could you do something that is very related to COVID times, that, that people might find fun? It’s for a gift card like pictures of people in masks or whatever, you never know I mean, look for something that will be relevant relevance tends to sell better than non relevance. I hope that helps you and gives you some direction on some art marketing.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads shares non-conventional ways to get your art seen, and if collectors might consider certain painting processes to be “cheating.”

Listen to the Art Marketing Minute Podcast: Episode 58 >

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected]arketing.com (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:

In the marketing minute I answer your art marketing questions you can email yours to [email protected] com. I never see the questions before I read them now as I’m reading to you. So I’m making it up off the top of my head. So sometimes I stumble a bit but I try to give you a marketing advice from my decades of experience. This one comes from Zion Moore in Richmond, Virginia who asked what are some of the non conventional venues where artists can show our work? How can we Zig when everyone else is zagging? Well, that’s a principle that I teach is, when everybody else is doing one thing? Do you want to do what everybody else is doing? Why not do something different? Well, you can think in terms of non conventional things. Well, first off, I would ask myself this question, Who buys paintings? Who’s most likely to buy paintings? And where do those people hang out? Right. And so I was thinking about this one the other day, as a matter of fact, car dealers, if let’s say you sell really, really expensive paintings, why not do a show at the Bentley dealer, or at the Lexus dealer or the Mercedes dealer, so you bring it down a notch. But the idea is that you are focusing on going to places where people hang out, if I have my car and I have to go into the dealer, and I have to sit in the waiting room for an hour waiting for them to change the oil or the tires or something? Why not do a show in a place like that? Where else could you go? Now I would say a laundry mat, not probably a great idea. Because first off, it’s not necessarily going to be people who are going to have the money. Typically people using laundry mats don’t have the money to buy paintings, maybe they do some do some don’t. But, where are people spending time they’re spending time in doctor’s offices, especially like plastic surgeons that people who get plastic surgery tend to be people who have a little bit more money. So think in terms of where do wealthy people hang out? Country clubs, golf clubs, there are lots of different places like that. Of course, it’s all changed with COVID certainly fancy restaurants, but look for places where I my my famous saying is stand in the river where the money is flowing. And you can do that and be unconventional not just do what everyone else is doing.

All right. Here’s a question from Kelli Watson in Cleveland, Ohio. I was just in Cleveland recently. Kelly, she says I worry about what collectors would think about my process. Specifically, is it considered cheating? Or is it okay to use Photoshop when coming up with color combinations or comp composition concepts? Well, I suppose Kelly, it depends on who you ask. And if you ask me, it’s not a problem. Now, there are people who will say, well, it’s not right to use a projector, because you’re projecting the image onto a big canvas to blow it up or something. I’m not so much a purist, I think what matters is that you get a great painting. And that, when photographs were first revealed, some of the great painters were using photographs, even people like Bouguereau, who was head of the essentially head of the the Bozar School in France, he was using photographs, because models are expensive. And, so you can use photographs, a lot of people use photographs to move objects around. And the whole idea is to create a beautiful painting. And so if you’re using Photoshop, or you’re using some iPad program, or some other thing to kind of figure out your composition and your colors and your color harmony, why not is, ultimately you’re going to do the painting and the painting is going to be what people see and how you do it really doesn’t matter what you do matters, and that’s doing something really fine. So I hope this helps and I hope these give you some ideas for for marketing.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads explains if you should be concerned about finding new customers right now, and thoughts on the market for nocturne paintings.

Listen to the Art Marketing Minute Podcast: Episode 57 >

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:

So I made a deal with my team I said you put the questions in and I’m not going to read them until I actually record live on the podcast because I want to just go off the top of my head rather than having any scripted thing. So this is from Ellen Jean Dietrich, in Fargo, North Dakota, who says right now my single biggest marketing challenge is that I am not meeting new customers, almost all my shows have been cancelled. And very few came to my last event, what’s the best alternative for finding new customers right now? Well, it’s a misnomer. New customers are the thing everybody wants to chase. We all tend to focus on new business all the time, but the people who bought from you are the best possible people to buy from you again, because they already have shown that they love your work and they’re willing to spend money for it, I would suggest a campaign that really reaches out to past buyers and makes them aware of things that you’ve done recently. Because that’s really where the money lies. And probably more than new customers, new customers are a challenge because you got to find them, you got to reach them, you got to sell them, you got to teach them about yourself, then you got to find people to love them. And of course, if you want new customers a place to go is where there’s a deep rich group of people who love the kind of art that you do. And that’s places like plein air magazine, or Fine Art connoisseur or other things like that, where you can find a concentrated group of people who buy art, you can also focus on doing some things locally shows will come back and and of course, people start coming to events again. But in the meantime, I would go after existing customers because they’re a lot easier to sell.

Now, here’s a question from Matthew Calavera in Lincoln, Nebraska, who says I love to paint nocturnes, but I don’t know if there’s a specific market for this. If there is how do I find my way into it? Well, you guys are asking a lot of the same questions. And I think the answer to that is don’t look for the market. Let the market find you. If you love to paint nocturnes, then that’s what you should paint. And if that’s if you’re painting for a market if you’re trying to paint because you know people are going to buy little red barns and you don’t love painting little red barns I highly recommend against that. It’s going to show in your work. I remember there was a an artist who decided he was going to conquer the western market and he started painting all this Western stuff. And you could just tell his heart was not into it. You know, if somebody’s hearts into it, you can see it in their work. And so if you love Nocturnes paint Nocturnes you know, Carl Gretzke does paint other things. But he’s known as the Nocturne guy, and he he sells a lot of Nocturnes a lot of people buy him. So is there a place you can go? Is there like a Nocturnes magazine? No, no, you’re gonna go after people who love great paintings. And if you find people who love great paintings, in certain places, that’s where you want to be you want to be doing art shows you want to be promoting locally, you want to be promoting nationally, I think every artist should have a local international strategy. Because, you know, let’s say that you live, you know, at the time I’m recording this quarantine is still going on in California, right? So if you can’t get out in California, people can’t get out in California, that’s your only gallery you got a little bit of a problem. And that’s your local market. So but if you had a gallery in, say, Florida and Florida is open, then everybody’s out and about and business as usual. So you can make sure that you have a local international strategy have two or three galleries in two or three different places where there’s stuff that’s going to sell and that will make a big difference. And so rather than trying to find a specific market for Nocturne, somebody asked a question last week about finding a specific market for for modern or abstract kind of things. And I kind of had the same same answer. You know, abstract is a little bit broader. So you might find a place where you can advertise and get to abstract people. But advertising is key if you really want to get seen. Anyway, hope that answers your question. Thanks for asking about marketing.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute with Eric Rhoads, find out when you should start marketing your art prior to holidays and the best way to market your art if it’s considered “unusual.”

Listen to the Art Marketing Minute Podcast: Episode 56 >

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:

Thank you Jim. In the marketing minute I try to answer your marketing questions you can stump me if you want. You can email them to me [email protected], which is a good website with lots of marketing stuff on it that we’ve that we’ve put together anyway, artmarketing.com. Here’s a question. And by the way, these are unscripted. I have I’m reading this for the first time. It’s from Gabe Little in New Jersey, who says when should artists start their holiday marketing? And are there other holidays that makes sense sense to use for marketing? Well, every excuse that you have to get your name out there is a great excuse and so whether it’s Fourth of July, I do this program called Art Marketing in a Box, it’s a program designed to make people the superstar well known artist and sell a lot in their local communities. And it’s got a lot of stuff based on every possible holiday you know, you can do birthday marketing, if you know marketing birthdays of Mark know the birthdays of people who bought your paintings, but you know, always the holidays, whether it’s July 4, or whether it’s Father’s Day or Mother’s Day, getting things out their way in advance. People are always looking for the ultimate gift and they never know what to get right. This is always a problem. And so you want to start it early. Now I always have done a Christmas in July kind of thing. And the reason I do Christmas in July is because I say you know if you want to commission a painting, start get me working on it now so I can have it ready for Christmas. And so you could start that now it’s still you still got time, but you want to be getting a head start on all marketing, all holiday marketing, and I like to work three, four months in advance and minimum and in cases of commissions and things you might need more time so all holidays make sense. I hope that helps, Gabe.

Here’s a question from Jackie, Jackie Bryant in Sacramento, California who says, my work is somewhat unusual. And what’s the best way to find the right market that would be interested in buying it? Well you know the the thing about art is it’s pretty hard to categorize someone as the kind of person who would like abstract painting or the kind of person who would like realistic painting, let my you know, my household would be a really great example of that my wife likes things that are more colorful, more bright, more, more abstract, sometimes a little bit wild. And I tend to like things that are a little bit more subdued, a little bit more traditional in nature. And you know, the kids like all kinds of different stuff. And so every household is going to have a little bit of a mixture. And, there are people like me who I have very tight paintings, I have very loose paintings, I have a couple of abstract paintings, I do have a little bit of everything. So I don’t think it’s so much about finding the right market for your work, I think it’s just the idea of getting yourself out there, you need to market yourself, go after, if you think that, you want to market yourself to people who buy abstract paintings, then, maybe advertise on a website or in a newsletter, or email newsletter, or, a magazine or something, like art news or something that that’s going to appeal more to people in the in that kind of a world. Whereas, my publications probably appeal to people more than traditional realism kind of world. But that’s a really great place. The point is, you want to find concentrated audiences of people who are known art buyers, because if you just put yourself out there in the universe, that’s nice, but you’re gonna pay a lot of money, you’re gonna have to reach a lot of people to find, one shiny penny in the in the crowd. And so you want to go for concentrated audiences where there are known people who love and buy art and so that’s probably the best the best answer I can give you, Jackie. I hope that helps. Anyway, this has been my opinion on how you can deal with marketing.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads shares the best way to approach a former buyer about new paintings you have available, and if you should use your donations as a marketing point.

Listen to the Art Marketing Minute Podcast: Episode 55 >

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads:
Yeah, buy my book that would be pretty cool. In the art marketing minute I try to answer your art marketing questions. I always answer them whether or not I get them, right. I don’t know. But anyway, email your questions to me, [email protected] we’re always looking for questions. Here’s one from Russell Martinez in Boise City, Idaho, who says, What’s the best way to approach a former buyer about buying a new painting? Well, first off, Russell, it’s a great question and some important question. You see, we are all always focusing on how we get more new business. But the reality is that most businesses make most of their money on repeat business. And so if you can figure out a strategy to get repeat business, that’s important. I teach that in a lot of my art marketing, bootcamp video series, and I also teach it in my book, but the idea is that you want to find ways to engage people to buy more in the future. Now there’s a couple of things. First off, I have two answers. The first is to understand that the very best time to sell someone a second painting is when they’re buying the first one, you know, think of McDonald’s and they always say, what do you want fries with that, you know, they suggest something. The theory is that people buy more during the peak of enthusiasm if they are already on a dopamine high, because dopamine is triggered when you’re buying things, all kinds of research about that people like to buy more, that’s why they put all this stuff at the checkout counter at the grocery store. Because they’re buying stuff that just make they want to buy more stuff. And it doesn’t seem practical, but it works. And so they love you, they love your work, so why not? So another thing so here’s what you can do after you get a commitment on the first painting, you can say hey, by the way, you know, I want to show you a couple other paintings that would go really well with this one, because I kind of intended these to hang together now Don’t lie to anybody. If it’s not true, don’t tell them that. But you can say, here’s some paintings that I think would go well with that painting and a little grouping, you know, in your living room or something, and then you pull it out, create a little grouping, see how they react, they might want to buy it, they might say, you know, would you give me a discount on those or something you can decide what to do. I like to also think that a great way to do this is to say hey, you know, you bought a painting from me, I’m really honored that you would do it, you know, I make my living as an artist, it’s nice to find people like you willing to buy, I’d love to reward you by giving you a 10% or 20% off on any of the other paintings. If you buy them today, you know, and if you buy a whole bunch of them, I might, I might give you a really special discount. This is very effective. And people like to take advantage of that. And it’s a good thing to do. The other thing to do is to stay in touch with collectors and buyers over time. You know, when you get a buyer, send them a nice note, send them some note cards with their painting on the note card, stay in front of them touch base by email or mail don’t become a pest, but stay in touch. Because you know, even though I’ve bought painting, sometimes I don’t remember the names of the artists. That’s that’s not so much true anymore. But when I first started doing it was true. And, you kind of blend in with everybody else and they go What was the name of that person. So you want to stay visible because they might be going well, I got to get a gift or I got a birthday coming up or something. So I created a whole program called Art Marketing in a Box, which was designed to reengage buyers. And also to get local buyers and collectors more engaged and works really effectively. We had one artist who bought it and they doubled their sales in the first year using the strategy. Anyway, the idea is to stay visible. We use different pre written things. And you can of course adjust them. But the idea is that you can put things in front of buyers to stimulate purchases at different times a year when they’re seeking gifts or when you know other things are happening. And it’s just nice to stay in front of them. The more you stay in front of them, the more they will eventually buy. It’s just proven, proven science. I was talking about science earlier. Don’t be afraid to ask too. You know, if they love your work, they probably would love more. And you say you know, I’d love to see a couple more paintings go out the door with you today. Is there anything we can do to make that happened? And let them say, you know, yeah, maybe if you did this, or maybe if you did that? Don’t be afraid to ask. And also the other thing we all make a mistake of it’s don’t assume that somebody does not have money. Because they might have money and they might have a lot of money. You never know what they’ve got. And so just go ahead and never hurts to ask. If you don’t ask you won’t get right.

Now here’s a question from Amanda Lewis in Lawrenceburg, Indiana, Amanda says, I make an annual donation from my art to a nonprofit can can or should I use that as a marketing point? And I would say Amanda, absolutely, yes. Here’s what I like to do. And I love to donate paintings, to auctions and to silent auctions. And I don’t care if it’s costing me a painting and sometimes I’ll do a really big one. And why? Well, because it’s a great marketing opportunity. And don’t look at it as how much this is costing you say, Well, if I give them a $2,000 painting, can I get two or $4,000 worth of marketing value out of this? Think about this. Most art marketing situations like I mean most high art marketing, where am I going with that most of these nonprofit situations where they’re doing a, they’re doing an auction or something a charity auction, they’re attending to attract local people who have money, and not always, but oftentimes, and those people are willing to spend because they want to give money to the organization. And so you can make yourself highlighted, what I oftentimes will say is, look, I would love to give you a $5,000 painting, I’ll give you a really big one. But in return for that, here’s what I want, I would like to be the featured. I’d like my image of my painting, maybe even my picture with my painting, I would like to have it on the cover of the website, right right up front, you know, when our opportunity to win a $5,000 painting from Eric Rhoads. Now, the other thing you want is you want to be on their postcard, you want to be on their emails, you want to be on everything. And so you’re getting that the second thing I like is, I want an introduction at the event before my thing is auctioned off. And that way they stand. Here’s Eric. And that way, at the cocktail party, I get to meet people, and they have something in common, they can talk to me about, oh, I loved your art. And then I can collect business cards. The third thing is I always give them a second painting to give away in the silent auction or for a drawing and I’ll put cards in there, you know, I’ll put a thing in there to put your card into win. And that way I get the names and draw it. Now another thing I oftentimes will do this is sometimes effective sometimes not is I will actually suggest to them that I’d be willing to do a little bit more for them in exchange for the names in you know, or would they do an email blast on my behalf? You know, here’s a beautiful painting from this artist. He donated it to us and we want to make you aware of his work and his website, that kind of thing. So, anyway, it’s a great question, and it’s something you should do and look for an opportunity to use in your marketing.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.