In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads shares new advice on if you should list your prices on your website, and thoughts on fame versus success.
Listen to the Art Marketing Minute Podcast: Episode 52 >
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
In the marketing minute I try to answer your marketing questions. I haven’t been stumped yet but I’m sure somebody will stumped me at some point I’m it’s bound to happen right? Anyway, email your questions to me [email protected]. And if you want to check out the website artmarketing.com has tons of articles I’ve written about art marketing. Here’s a question from Kathy in Indianapolis who asked Is it a good idea to list your prices on your website for your paintings or on your social media? And if so, why or why not? I’ve always wondered this because if people don’t see the price, how are they supposed to know how much it is and some artists don’t do it? Some do it. So what’s the right way? I don’t think I can say there’s a right way or wrong way. I think that the way to say it is you got to make your choices. Now I will tell you a story. A dealer friend of mine in the I’ll just say into Texas dealer friend of mine in Texas, was having this great debate about whether or not he should put prices on his website because no dealers were doing that at the time this a few years back. And I said, I think you should I would put my prices on there because the internet is all about instant gratification. And if I am in another country, or if I’m sitting up at four o’clock in the morning, I browse around, I see something I want to be able to buy it. I don’t have to pick up the phone and call you. And his argument was, yeah, but I if I get them on the phone, I can talk to them and talk them through it and help sell them. And my argument was, yeah, but you might not get them on the phone. Most people don’t want to get on the phone anymore, and some will some won’t, but you need to be able to sell it anyway. So he took a chance on it. He did an experiment and he put his prices on the website right away right away. I just felt so totally vindicated here, right so right away. He gets a An order that came in at like four o’clock in the morning, just like I said it would happen it was from some foreign country. And the order was for get this $650,000 for a big piece of sculpture. This is a top tier gallery $650,000. Now, when he arrived the next morning, he had a wire transfer for the money in his bank account. And he was able to confirm it and be able to send the sculpture and pack it up and send it to wherever it was Brazil or something, I think. And and so, from that point forward, he always put his prices on his website. Now some dealers still don’t do it. Some artists don’t do it. I you know, I think it’s debatable but I think, in this this culture, we’re going on Amazon and we’re shopping for things we want to be able to have instant gratification and I think that art is Really is the same way. And so I would do it, that’s what I think is the proper way to do it. And you also can have opportunities to upsell for framing or you know, pick a different frame or things like that. Most of the website providers provide things like that now, so I think it’s a really good idea. I, you know, again, it’s debatable, but I think it’s worth a try. And if you have a reason why it’s a bad idea, let me know, I’d like to hear it.
Next question comes from Randy in New York City, or Randall, who says it seems that the best artists rise to the top and are working and that working on your art and getting to the highest possible level of development is the most important thing to become famous. Would you agree? Well, I think there’s a couple of things in here. First off, this sounds like a trick question. I know it’s not random but the famous you know, what’s more important? Is it more important to be famous or is it more important to be successful? Is fame successful, you can be famous and not make any money is that You want? Do you want to be famous and successful financially, you know, you got to figure out what you want. But here’s the problem. It seems like it should be the case. I mean, you would think that the universe would do that you spend your life working on your work, you get really good at it, and you put it out there, and then it just automatically gets recognized. And that happens sometimes. I mean, people do get discovered they do get recognized from the quality of their work. And clearly quality tends to rise to the top and gets the higher prices. But if you don’t put it out there, sometimes it’s not going to be seen you know, what if you don’t just get discovered what if you don’t get a gallery? What if you don’t find an agent? What if you don’t get seen? I have seen so many instances and learned about so many people throughout my career of people who are brilliant painters who have never been discovered. I had I was had an opportunity I was asked to come to England to try and talk a particular painter into getting out there and going into the market. And because he was so shy, he didn’t want to do it. And he had, it was a brilliant artist, and he wouldn’t even sell his work. And he’s in his particular case, he just didn’t want to do it. And but there have been so many instances of people who wanted to do it, but they didn’t, that, you know, they just never got anybody interested in. Um, so I think the thing is that, that selling your work is a lifetime effort. As long as you’re going to be selling your work, you’re going to have to be somewhat assertive, some would say aggressive, you have to be willing to put yourself out there. I mean, let’s say you’re at a cocktail party, and you meet an art dealer and you’re so shy that you won’t even say hey, I’m an I’m an artist, and I’d like you to look at my work. Well, first off art dealers get that so many times they may not pay attention to it, but they also might say, Yeah, I would like to look at your work but some people are social You know, marketing is sometimes just a matter of raising your hand and telling people what you’re up to. It doesn’t have to be anything beyond that. But a lot of people think marketing is something they don’t need to do. They don’t need marketing skills. They think marketing is crass, for some reason, but some have been lucky and gotten out there. Some have not. So I would say that you’ve got to be really sensitive to the idea that learning marketing is important. Let’s let’s say this, you know, I think a great thing for an artist is to eventually get a two or three great galleries, maybe more or to get a great handler, maybe somebody to work for you, maybe somebody to be your your agent. But you know, the reality is that usually you have to do some marketing and build some some awareness before somebody wants to do it. It’s like galleries want to go after successful people. They want proven people sometimes they’re not willing to take the risk and so you got to get out there. So learning and discovering marketing, go to artmarketing.com. Check it out. See if You can find some things that might be of value to you. I think you might find it to be helpful. Anyway, I think that’s, I think that’s the answer.
Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected]. And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.