In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute with Eric Rhoads, find out when you should start marketing your art prior to holidays and the best way to market your art if it’s considered “unusual.”
Listen to the Art Marketing Minute Podcast: Episode 56 >
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
Thank you Jim. In the marketing minute I try to answer your marketing questions you can stump me if you want. You can email them to me [email protected], which is a good website with lots of marketing stuff on it that we’ve put together anyway, artmarketing.com. Here’s a question. And by the way, these are unscripted. I have I’m reading this for the first time. It’s from Gabe Little in New Jersey, who says when should artists start their holiday marketing? And are there other holidays that makes sense to use for marketing? Well, every excuse that you have to get your name out there is a great excuse and so whether it’s Fourth of July, I do this program called Art Marketing in a Box, it’s a program designed to make people the superstar well known artist and sell a lot in their local communities. And it’s got a lot of stuff based on every possible holiday you know, you can do birthday marketing, if you know marketing birthdays of Mark know the birthdays of people who bought your paintings, but you know, always the holidays, whether it’s July 4, or whether it’s Father’s Day or Mother’s Day, getting things out their way in advance. People are always looking for the ultimate gift and they never know what to get right. This is always a problem. And so you want to start it early. Now I always have done a Christmas in July kind of thing. And the reason I do Christmas in July is because I say you know if you want to commission a painting, start get me working on it now so I can have it ready for Christmas. And so you could start that now it’s still you still got time, but you want to be getting a head start on all marketing, all holiday marketing, and I like to work three, four months in advance and minimum and in cases of commissions and things you might need more time so all holidays make sense. I hope that helps, Gabe.
Here’s a question from Jackie, Jackie Bryant in Sacramento, California who says, my work is somewhat unusual. And what’s the best way to find the right market that would be interested in buying it? Well you know the the thing about art is it’s pretty hard to categorize someone as the kind of person who would like abstract painting or the kind of person who would like realistic painting, let my you know, my household would be a really great example of that my wife likes things that are more colorful, more bright, more, more abstract, sometimes a little bit wild. And I tend to like things that are a little bit more subdued, a little bit more traditional in nature. And you know, the kids like all kinds of different stuff. And so every household is going to have a little bit of a mixture. And, there are people like me who I have very tight paintings, I have very loose paintings, I have a couple of abstract paintings, I do have a little bit of everything. So I don’t think it’s so much about finding the right market for your work, I think it’s just the idea of getting yourself out there, you need to market yourself, go after, if you think that, you want to market yourself to people who buy abstract paintings, then, maybe advertise on a website or in a newsletter, or email newsletter, or, a magazine or something, like art news or something that that’s going to appeal more to people in the in that kind of a world. Whereas, my publications probably appeal to people more than traditional realism kind of world. But that’s a really great place. The point is, you want to find concentrated audiences of people who are known art buyers, because if you just put yourself out there in the universe, that’s nice, but you’re gonna pay a lot of money, you’re gonna have to reach a lot of people to find, one shiny penny in the in the crowd. And so you want to go for concentrated audiences where there are known people who love and buy art and so that’s probably the best the best answer I can give you, Jackie. I hope that helps. Anyway, this has been my opinion on how you can deal with marketing.
Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected]. And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.