Recent Posts
Art Marketing Minute Podcast: Episode 104
In this Art Marketing Minute, Eric Rhoads shares how to create an improvement plan and the best investments to consider; and suggestions for pricing a portrait commission and why it’s different for a landscape artist.
Retirement for Artists
In this Art Marketing Minute, Eric Rhoads shares reflections on how artists can plan for retirement; and options for putting your painting behind glass, and when you should (or shouldn’t).
The Power of Direct Mail: Is It Still Worth It for Artists? 🎨📬
Is direct mail marketing for artists effective? And, how do you transition from a day job to being a full-time artist? Find out in this week's Art Marketing Minute Podcast.
Art Marketing Minute Podcast Episode 101: Networking, Galleries & Collector Tips
In this Art Marketing Minute, Eric Rhoads explains how to find the right society or group to fit your style; and if artists should have any direct contact with collectors when working with an art gallery.
Art Marketing Minute Podcast: Episode 100
In this Art Marketing Minute, Eric Rhoads explains what type of paintings you might want to include the next time you enter a work for an art show; and how to beat the odds when you launch an online advertising campaign to sell your art.
Art Marketing Minute Podcast: Episode 99
In this Art Marketing Minute, Eric Rhoads explains how to visualize your success and make it a reality; and how to get past the habit of comparing yourself to other artists.
10 Art World Predictions for 2021
10 Art World Predictions for 2022 Though my crystal ball is cracked and I’ve shaved my Nostradamus beard, I have some thoughts on 2022 from the perspective of an art publisher who is in constant dialogue with artists, collectors, galleries, and art experts. Everyone is in agreement that all bets are off for predictions in the event of another massive lockdown or spread of the virus, but we’re observing that people are starting to normalize and gain confidence in being out and about. 1. Money in the Marketplace Though there will always be people who never seem to have enough money, it appears that money has become a secondary issue for some others. Most people remained employed, but the employed were not traveling or dining out, meaning they may have a significant amount of disposable income. Many who were business owners received PPP benefits, and others received extra compensation from unemployment. During the lockdowns we saw a substantial increase in home upgrades, remodeling, painting, redecorating, and art buying. One can only stare at the walls for so long before needing something new to hang on them. Additionally, a substantial number of people have chosen not to commute and now work from home, so a lot of love and care is going into home office spaces. 2. Tax Benefits For 2021 and 2022, those who own businesses can depreciate [...]
Art Marketing Minute Podcast: Episode 98
In this Art Marketing Minute, Eric Rhoads explains what you can do now to prepare for a successful new year; guidelines for selling art during the holidays; and if it’s worth it for artists to have a LinkedIn account.
Art Marketing Minute Podcast: Episode 97
In this Art Marketing Minute, Eric Rhoads explains how to find the right buyer, and how to price your work “without feeling regretful”; and score insights on using acrylic versus oil, in regards to techniques as well as being able to sell the painting.
Art Marketing Minute Podcast: Episode 96
Why do galleries keep up to 50% of the sales? Is there one single focus you can have to sell your art? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast. Listen now!
