To help your gallery sell more artwork this summer, I've put together these 7 ideas.1. Remember the Basics: Because we are all very close to our businesses, we assume people know what we do, who we are, and what is featured in our galleries — but this is simply not true. Though you should continue to "work" your customer list, also develop a strategy to attract new faces and new customers. People are moving all the time, and out-of-towners are visiting.Your outreach program should tell your story in fresh ways that will bring in the new people and reinvigorate those who have not been in for a while. 2. Traditions Can Become Tired Have you been doing the same things year after year? Though tradition breeds comfort, it also breeds complacency. Have people stopped attending your openings or events because they have become too predictable? Shake things up. Invite interesting people or VIPs to create buzz. Though a fresh artist or a new show is often enough, it can't hurt to use a hot caterer, promote a celebrity guest, or feature an intriguing speaker. 3. People Love to Watch and Participate People are fascinated by watching sculptors and painters work. Set up guest artists weekly and find ways to spread the word though the community. Host something fresh every week or two throughout the summer. [...]
The Power Of Repetition My kids desperately want a dog, but their mother and I have mixed feelings about taking care of their animal once the kids go off to college in three years. But at every turn, when we ask them a question of any kind … like, “What do you want for dinner?” or, “What do you want to do this weekend?” the answer is always, “I want to go get a dog.” Just yesterday my wife saw twin dogs online that are available for adoption. Suddenly the kids went into sales mode to convince us to get one of those dogs. Last night as I walked into my studio there was an 8” x 10” glossy of the dog on my easel. When I went to bed, there was one on my pillow. When I got up this morning, there was one at the breakfast bar. And today when I came to work, there was one on my keyboard. Though I’ve been pretty opposed to a dog for all the practical reasons, I have to admit, each time I see the picture, it melts my heart a little more and I get a little closer to saying yes. In fact, I’ve already gone from a firm “no” to a “maybe,” and I’ve even agreed to go visit and meet the twins this weekend. Of [...]
A Marketing Message from Art Publisher B. Eric Rhoads Room where Vincent Van Gogh died A few weeks ago I visited the grave of Vincent Van Gogh, in the quaint little Northern French village of Auvers-sur-Oise, as part of our annual art cruise. We were walking the same streets and trails Van Gogh traveled and painted. Van Gogh has become the model of the "starving artist." How many people have told you the life of an artist can't be a good one because it's such a struggle? It's a lie. Though adversity stimulates growth and life's problems do typically make us better people and artists, the idea that success in their lifetimes is not possible for artists is simply a lie. In that same town, artists such as Daubigny, Pissarro, and Corot were great successes, as were many artists around Normandy and Paris. Yet we hold on to this romantic notion that we as artists have to struggle. The Church Van Gogh painted What lies are holding you back as an artist? We have all been held back by lies -- lies others have told us, lies we absorb, lies we tell ourselves. You can either choose to believe them and allow them to affect you, or you can choose to prove them wrong. We all cling to the lies we've heard from family members, friends, teachers, and colleagues, [...]
Last week I gathered my family for our annual visit to a local history museum that we love very much. We’ve been members for years. In fact, I’d received a membership renewal e-mail the week before, which is why the museum became top of mind, prompting us to visit. Thinking I’d be at the front desk to check in anyway, I’d simply renew my membership on the spot, which would probably be faster than taking time online. (I know, it sounds backward.) We arrived, were asked if we were members, and of course I said we were, and that I had just received a renewal notice. “Sir, you’re not a member. You must be mistaken. You don’t show up in our system.” I was frustrated, but I recognize that people often spell my name wrong, or try to use the name on my credit card, which is not what I go by. Still no results. The looking went on for 10 minutes while my family waited impatiently. Finally, the woman at the desk, sounding angry and frustrated herself, said, “You’re not a member, never have been a member. Would you like to become a member? All you need to do is fill out this form.” Not wanting to take more time, I simply said, “I’d just like to buy tickets.” At which time I was told, “You’ll [...]
Just four little words can turn a happy customer into an unhappy customer. These words, when uttered, send a signal that you don’t care about your customers and that your business is screwed up.
These four little words wound customers and tell them you won’t do whatever it takes for them. They also say you hate your job, hate your company, and are very self-centered.
What are they?