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Artists and craftspeople should consider the value of building an e-mail list. When you can e-mail people, you have your own medium that allows you to contact them as much or as little as you wish. (Once they have opted in.)  E-mail is an excellent way to grow your business, sell more paintings, and deepen your customer relationships.  Not sure HOW to build an e-mail list? In this article I’ll share lots of ideas and methods that can work for you. Keep reading, and I’ll make it simple to understand and do.  Why, exactly, should you consider building an e-mail list? Well, if you were suddenly stripped of all your Facebook, Instagram, and social media accounts, what would you do? What if all the websites and advertising vehicles, like art magazines, disappeared? What then? Though this is unlikely to happen, we’ve seen artists make a simple mistake (like posting a nude painting) and have their Facebook accounts cancelled. All it takes sometimes is one complaint, and you’ve lost years of accumulated followers. Starting from scratch and getting those followers back may not be possible.  Therefore I believe your e-mail list is so valuable that you should guard it with your life. Make sure it's never shared and never lost. And, of course, your list must be treated with respect. Your e-mail list may be the most important thing [...]