In the world of selling and marketing your art, there are obvious tactics and subtle tactics. Obvious are things like marketing plans, and all the tricks and techniques I talk about in my Art Marketing Boot Camp series. But there are also many subtle things that we rarely think of as important in selling art. One such subtlety is the impact a frame has on the sale.
Years ago my wife asked a couple to spend a holiday weekend with us at the lake. When the power went down on Friday afternoon and we realized we’d blown out the breaker box, the husband, an electrician by trade, generously offered to fix it. So we went to the local hardware store to buy the parts.
Pricing is the least understood facet of any business, but it’s one that can easily be fixed — without a negative impact. Most of the artists I know are underselling their art, struggling, having to paint too many paintings to keep their heads above water. They are on an exhausting treadmill because their prices are too low.
In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com. In this Art Marketing Minute, Eric Rhoads talks about the validity of art marketing websites, and the balance of creating art for the love of it versus selling it to make money. Listen to the Art Marketing Minute Podcast: Episode 10 >>> https://www.youtube.com/watch?v=HKgVLnKqlsU&feature=youtu.be Submit Your Art Marketing Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast. FULL TRANSCRIPT of the Art Marketing Minute: DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription. Announcer 0:02 This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought [...]
In this special edition, Eric interviews American business executive, conference speaker, and author Jay Abraham on what artists and galleries should be doing right now to stay in business during the pandemic.