How to Reach a Cold Audience

Reaching new audiences who have never heard of you before—often called “cold audiences”—can be one of the biggest challenges for artists trying to grow their business. Whether you’re a painter, photographer, sculptor, or any kind of artist looking to expand your reach, understanding how to engage cold audiences effectively is essential. In this week’s Art Marketing Minute with Eric Rhoads, we’ll dive deep into the best strategies to connect with cold audiences, avoid common pitfalls, and build a loyal following that converts to sales.

Drawing on insights from Eric Rhoads, founder of several respected art magazines and a seasoned expert in the business of art, this guide covers practical tips and answers some of the most pressing questions artists have about marketing, pricing, and growing their art career in today’s world.

Transform your art career with Art Business Mastery Day, November 15, 2025!

Understanding Cold Versus Warm Audiences

Before we get into strategies, it’s important to understand what we mean by cold and warm audiences.

  • Cold Audience: People who have never heard of you or your work. They have no prior connection or trust with you.
  • Warm Audience: People who know you, your art, or have interacted with your brand in some way. They trust you more and are more likely to buy.

Warm audiences naturally convert better because they already have some level of trust and familiarity. Cold audiences require more effort and strategy to engage and warm up before they’re ready to buy.

Cold audiences are “cold” because they don’t know you or your art. They have no reason to trust you or feel connected to your story. This makes marketing to them expensive and challenging because you first have to grab their attention, build interest, and then convert that interest into a sale.

Think of it like a funnel: you pour a lot of people in at the top (cold audience), but only a small percentage will come out the bottom as buyers. Your job is to create a path that warms them up along the way.

Strategies for Reaching Cold Audiences

1. Build Awareness Through Consistent Branding and Storytelling

Cold audiences need to know who you are and why your art matters. Building a strong, consistent brand presence helps with this. Share your artist story, your process, and your passion. People connect with stories more than they do with products.

Eric emphasizes the importance of crafting your story. For example, an artist working a day job and painting after hours can leverage that narrative to create authenticity and relatability. This connection can be the bridge that warms up cold audiences.

2. Use Targeted Advertising to Warm Up Cold Audiences

Running ads to cold audiences can be costly, but it’s often necessary to build awareness. The key is to target the right people and create ads that introduce who you are without pushing for a hard sale immediately.

For instance, ads that showcase your best work, share behind-the-scenes videos, or invite people to free resources or workshops help build interest. Over time, you can then retarget these warmed-up audiences with offers to buy prints, attend classes, or purchase original artwork.

3. Leverage Media and Industry Publications

Getting featured in respected art magazines or newsletters can boost your credibility and expose you to new audiences. Eric mentions publications like PleinAir Magazine and Fine Art Connoisseur as valuable platforms for artists to build brand awareness.

Repeated exposure in these venues builds recognition. When people see your name and work multiple times, they begin to trust you and are more likely to engage with your offers.

4. Focus on Your Existing Audience First

While reaching cold audiences is important, Eric advises focusing on your warm audience first because they are more likely to convert. Engage your current customers, followers, and contacts by sending newsletters, offering workshops, and asking for referrals.

Referrals can be especially powerful. People who already love your work can introduce you to new potential buyers, effectively turning cold leads into warm contacts.

Handling Common Art Marketing Challenges

How to Avoid Scammers When Selling Art Online

Scammers are a real concern when selling art through social media or online platforms. A common scam involves a buyer sending a check that ends up bouncing after you’ve shipped the artwork.

Eric’s advice is straightforward:

  • Use electronic payment methods like Venmo, PayPal, or Apple Pay for safer transactions.
  • Never ship artwork before confirming payment has cleared.
  • If someone insists on sending a check, wait until it fully clears before sending the artwork.
  • Be wary of buyers who overpay and then ask for refunds of the difference.

Related article: In the Off-Chance You Didn’t Know About These Art Scam Emails

Should You Lower Your Art Prices During a Recession?

With economic uncertainty, many artists wonder if they should reduce prices to sell more. Eric points out that there are always people with money willing to buy art.

Instead of lowering prices, consider these approaches:

  • Increase marketing activity: Double down on outreach and advertising to capture those who are still spending.
  • Build inventory: Create more work now so you’re ready when the market improves.
  • Target affluent buyers: Focus on those with disposable income who continue to invest in art regardless of economic conditions.

Eric shares the story of Kellogg’s during the Great Depression, who gained market share by increasing advertising when competitors cut back. Similarly, artists who keep marketing during downturns can come out ahead.

Is It Okay to Turn Down a Lowball Offer?

Yes! Turning down a low offer can increase your confidence and respect from buyers. A respectful negotiation helps maintain control over your work’s value.

Eric recommends laying the groundwork by not immediately stating your price. Instead, engage the buyer by explaining your process, framing, and the value of your work. Then invite them to make an offer. This approach can lead to more reasonable offers and saves you from undervaluing your art.

Art Marketing Tips for Specific Situations

Marketing to Locals in a Tourist Town

If you live in a tourist-heavy area, you might struggle to sell to locals during the off-season. Eric suggests embracing the tourist market fully rather than worrying about locals.

Tourists often want souvenirs or paintings of famous landmarks, so create work that appeals to them and sell heavily during peak season. For locals, consider:

  • Hosting off-season shows or events that give them a reason to engage with your art.
  • Researching local tastes and preferences to create pieces that appeal to year-round residents.
  • Using local newspapers, websites, or community groups to reach locals.

Painting and Selling at Plein Air Events

When painting onsite at events, you might encounter visitors interested in buying unfinished work. Eric’s advice is to establish an upfront agreement:

  • Ask for a deposit to hold the painting while they tour.
  • Offer to finish, frame, and ship the painting so they don’t have to carry it.
  • Communicate clearly about the process and timeline.

This approach protects you from losing sales and helps manage buyer expectations.

How Much Art Should You Post Online?

Quality over quantity is key. Eric recommends only posting your best work. Aim for at least five or six high-quality images, but don’t overwhelm your audience with too much.

Editing your portfolio and social media posts carefully is crucial because you’re building your brand with every image. Avoid posting unfinished or subpar work that can damage your reputation.

Building a Marketing Funnel for Artists

Marketing funnels are common in digital marketing, but selling original art is different from selling mass-produced products. A funnel typically starts with a low-cost offer to get a customer in, then upsells to higher-priced items.

Eric explains that while funnels work well for products like prints or merchandise, they are less effective for unique original artworks because each piece is one-of-a-kind.

However, you can create a simplified funnel by:

  • Offering affordable prints or merchandise to attract new buyers.
  • Encouraging those buyers to upgrade to larger works or originals over time.
  • Using data to understand your customer’s lifetime value and adjusting your marketing spend accordingly.

Tracking metrics like average sale value and customer acquisition cost helps optimize your marketing funnel’s performance.

How to Attract Higher-Paying Clients and Established Businesses

If you find yourself working mostly with low-budget clients, it might be a sign that you’re in the wrong environment or targeting the wrong audience.

  • Reposition your portfolio: Tailor your work and presentation to appeal to more sophisticated buyers.
  • Change your environment: Sell in galleries, shows, or online platforms that attract affluent buyers.
  • Target where the money flows: Identify places where high-paying clients are active and focus your marketing efforts there.

Remember, you don’t sell luxury cars at flea markets. Position yourself where your ideal clients shop and engage.

Practical Tips for Doubling Your Business

For artists like photographers relying on word of mouth, the best way to grow is by nurturing existing customers and encouraging referrals:

  • Reach out to past clients with personalized messages reminding them of your services.
  • Ask for introductions and recommendations to their friends and family.
  • Offer limited-time specials or upsells, like discounts on multiple portraits.

Statistics show that referrals made in person have the highest conversion rates—up to 90%. Make it easy for your clients to spread the word.

Final Thoughts: Turning Cold Audiences Into Loyal Fans

Reaching cold audiences is challenging but essential for growth. By building your brand story, creating targeted marketing campaigns, leveraging your existing network, and positioning your work strategically, you can warm up cold audiences and turn them into loyal customers.

Remember these key takeaways:

  • Warm audiences convert better—start with those you know.
  • Use storytelling and consistent branding to build awareness.
  • Invest in advertising wisely and target the right people.
  • Don’t undervalue your art; negotiate with confidence.
  • Adapt your marketing based on your environment and audience.

Marketing is a marathon journey, not a sprint. Be patient, stay authentic, and keep refining your approach. Your next loyal fan is just around the corner.

Bonus Resources for Artists

With these insights, tools, and a strong marketing mindset, you’re well on your way to growing your art business by reaching and engaging cold audiences effectively.

marketing strategies for artists - selling your art - reach cold audiences

By |2025-04-29T07:46:23-04:00April 29th, 2025|Art Marketing Minute Podcast|0 Comments
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Where to Begin Selling Your Art

Are you an artist looking to break into the world of selling your art? Whether you want to make a little extra income or build a full-fledged career, understanding where to start is crucial. In this week’s Art Marketing Minute with Eric Rhoads, we’ll explore key strategies, answer common questions, and provide actionable advice that will help you navigate the art market successfully.

Watch here:


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Finding the Right Art Gallery

One of the first questions many emerging artists ask is, “How do I start looking for the right gallery?” This is a significant step in your art career, and it’s essential to approach it thoughtfully. If you’ve recently completed your MFA, for example, you might feel overwhelmed. But here’s the truth: it’s never too late to start.

First, consider that galleries play a crucial role in promoting your work. They can sell your art while you focus on creating. However, relying solely on art galleries can be a mistake. You need to take control of your career. While galleries help, you should also explore other avenues for income, such as teaching or selling smaller works directly.

To find the right gallery, avoid cold calls or dropping by unannounced; galleries tend to dislike this approach. Instead, work on creating a portfolio that tells your story.

The Value of Art Competitions

Art competitions can be a double-edged sword. While some are legitimate, others may not be. Always do your research. Entering competitions can serve as a marketing strategy, allowing you to gain visibility and credibility.

When considering competitions, remember that your entry fee is essentially a marketing expense. If you enter multiple categories, you increase your chances of winning, which can provide valuable accolades for your resume and portfolio. This recognition can open doors for exhibitions and gallery representation.

Learning to Make Sales

Paul Moltz recently picked up his art again after retirement and is eager to learn how to sell. My advice: The first step is to define what you want to achieve. Are you looking for a side income or a full-time career? This clarity will guide your actions.

Study the market. Attend workshops, read books, and engage with other artists. Platforms like Art Business Mastery offer valuable insights. Don’t be afraid to put yourself out there. Look for opportunities to showcase your art, whether at local restaurants or community events.

Creating Prints and Pricing

In this episode, Corey shared a situation where a potential buyer found his gouache painting too expensive. This is a common hurdle for many artists. The solution? Consider offering prints. Many artists print their own copies to sell at a lower price point, which can attract more buyers.

When pricing your work, establish a base price and then communicate the value behind it. If someone is interested in a piece but hesitates due to price, you can create a narrative around your work that emphasizes its worth. For example, if your painting would retail for $5,000 in a gallery, offer it at a competitive price, explaining the savings involved.

Utilizing Social Media and Online Platforms

Marie Lee asked about marketing her art online. The key is to build a robust online presence. A website alone isn’t enough; you need to drive traffic to it. Social media platforms like Instagram are vital for artists today.

However, don’t just post and hope for engagement. Understand that only a small percentage of your followers will see your posts. Engage with your audience by posting frequently, sharing behind-the-scenes content, and interacting with comments. Build a community that feels connected to your art.

Building a Collection

Suzanne Gibson inquired about what defines a collection. An art collection can revolve around a common theme or a specific number of pieces. For example, if you focus on landscapes, a collection could consist of various locations or times of day.

Limited editions, on the other hand, refer to a specific number of prints. When you create a limited edition, you add value by making each piece more exclusive. This can entice collectors who appreciate the rarity of your work.

Engaging with Your Audience

As you grow your online presence, consider the advice of Kathy Khan: study what catches your attention in others’ posts. Analyze what resonates with your audience and apply those insights to your own content. This doesn’t mean copying but rather understanding what engages your viewers.

Engagement is vital. Use comments to foster discussions around your art. Share insights about your creative process, inspirations, and the stories behind your pieces. This connection can lead to increased interest and sales.

Addressing Market Saturation

Rob Traxler raised a concern about declining demand for his art. It’s important to remember that market saturation is often more about visibility than actual oversupply. If you’re not selling, it may be time to reassess your marketing strategies.

Reach out to past buyers. They are often your best advocates and can help spread the word about your latest works. Additionally, diversifying your platforms can help you reach new audiences. Don’t hesitate to explore different avenues to showcase your art.

Networking and Building Community

Networking is a vital part of building your art career. Attend local art events, workshops, and conventions. The Plein Air Convention, for example, offers a chance to connect with other artists and learn from industry leaders. These connections can lead to collaborations and opportunities that may not arise otherwise.

Consider joining online communities where artists share their experiences, tips, and resources. These networks can provide valuable support and encouragement as you navigate the art world.

Final Thoughts: Embracing Your Journey

As you embark on your journey to sell your art, remember that it’s a process. Embrace every step, learn from your experiences, and remain open to feedback. The art world is ever-evolving, and staying adaptable will serve you well.

As the saying goes, “This is the first day of the rest of your life.” Each day presents new opportunities to grow, improve, and connect with others who share your passion for art. So, go out there and start selling your art!

Art Business Mastery Day

Browse ArtMarketing.com for more advice on how to sell your art!

By |2025-04-16T07:59:21-04:00April 15th, 2025|Art Marketing Minute Podcast|0 Comments
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Selling Your Art: How to Convert Interest into Sales

Welcome to another exciting edition of Art Marketing with Eric Rhoads! Today, we’re diving deep into the art of selling, focusing on how you can effectively convert interest in your artwork into actual sales. Whether you’re an artist, photographer, or crafter, there are strategies you can implement to turn your passion into profit. Watch here:

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

Understanding the Marketplace

The first question we need to address is the marketplace itself. Many artists wonder if platforms like eBay are suitable for selling their paintings. The truth is, no platform is inherently bad for selling art. While some environments may yield better prices than others, the online marketplace is vast and can accommodate high-value transactions.

For example, I have friends in the art gallery business who’ve sold pieces worth hundreds of thousands of dollars through online channels. Your success on platforms like eBay or Etsy will largely depend on how you differentiate yourself and attract attention. Remember, just being on a platform doesn’t guarantee visibility. You need to actively work to get noticed.

Strategies for Differentiation

To stand out amidst the competition, you must focus on differentiation. This means crafting compelling descriptions for your artwork that evoke emotion and tell a story. For instance, instead of merely stating the size and medium, delve into the inspiration behind the piece. What emotions did you experience while creating it? What message do you want to convey to potential buyers? This approach not only makes your art more relatable but also enhances its perceived value.

Moreover, consider the environment in which you’re selling. Just as you wouldn’t sell a luxury car at a flea market, you shouldn’t place high-value art in a low-end marketplace. Understanding the dynamics of your selling environment is crucial.

The Role of Publicists vs. Marketers

Another common question is the difference between hiring a publicist and a marketer. A publicist’s primary role is to generate publicity for you, while marketing encompasses a broader range of activities, including branding, advertising, and promotions. If you’re looking for someone to help you build a reputation and visibility, a marketer is typically the way to go.

For instance, I once had a friend who became a billionaire by hiring a publicist to boost his profile. Publicists can help you get featured in media outlets, which can lead to increased sales. However, marketing is essential for building your brand and establishing trust with your audience.

Selling Your Art: Convert Interest to Sales

Now, let’s address the core of the matter: how do you convert interest in your art into actual sales? First, you need to recognize that potential buyers may show interest but often hesitate to commit. This can be due to various reasons, including price concerns or uncertainty about the fit of the artwork in their space.

One effective strategy is to ask open-ended questions that encourage conversation. For example, instead of asking if someone would like to buy a painting, you might say, “You probably aren’t interested in this piece, are you?” This reverse psychology can often lead to buyers expressing their actual interest, which opens the door for further dialogue.

Another tactic is to create a sense of ownership. If you’re at an art fair, offer to take a picture of the potential buyer with the painting. This small gesture can make them feel more connected to the piece and more likely to consider purchasing it.

Building a Gallery Presence

Many artists dream of being represented by galleries but feel intimidated by the process. The key is to remember that galleries want to discover you; they don’t want unsolicited emails or packages. Instead, focus on networking and getting referrals from other artists or art professionals who can vouch for your work.

Additionally, consider how you present your work. Make sure your portfolio is easily accessible and showcases your best pieces. If you’re not currently in a gallery, don’t feel discouraged. Use social media platforms to build a following and create buzz around your work.

Handling Self-Promotion

Self-promotion can be daunting for many artists. If you dislike promoting yourself, you’re not alone. However, it’s essential to understand that promoting your work is part of your responsibility as an artist. You need to control your destiny; don’t leave it solely in the hands of gallery owners.

One way to ease the discomfort of self-promotion is to view it as sharing your passion rather than bragging. When you post on social media, think of it as inviting people into your creative process and sharing the joy of your art with them.

Specializing vs. Exploring Multiple Mediums

There’s often a debate about whether artists should specialize in one medium or explore multiple styles. While there are benefits to both approaches, focusing on a niche can help you become known for something specific. This can lead to greater recognition and higher prices for your work. However, experimenting with different mediums can also be rewarding and may lead to new creative breakthroughs.

Ultimately, the choice depends on your goals as an artist. If you’re trying to build a brand, it may be better to concentrate on one area. But if you’re in a phase of exploration, don’t hesitate to try new things.

Shipping Your Artwork

When it comes to shipping your artwork, many artists are unsure of the best practices. There are companies that specialize in handling fine art shipments, but for most of us, standard carriers like UPS or FedEx will suffice. Just ensure that you pack your artwork securely to prevent any damage during transit.

Some artists choose to keep their work locally to avoid shipping altogether. This approach allows for easier management of their inventory and reduces shipping costs.

Online Learning vs. In-Person Classes

With the rise of online learning, many artists wonder if they should take classes from seasoned artists or learn through platforms like YouTube. While online resources are valuable, there’s nothing quite like the personalized feedback from a mentor. Investing in quality education can greatly enhance your skills and accelerate your growth as an artist.

Building Your Mailing List

Finally, let’s talk about building a mailing list. This is one of the most important tools you can have as an artist. Start gathering names whenever you meet potential buyers, and be sure to provide valuable content in your newsletters. This can include updates on new artwork, upcoming shows, or insights into your creative process.

Remember, the key to a successful mailing list is to keep it engaging and relevant. Don’t just send out sales pitches; offer your audience something meaningful that keeps them connected to your work.

Conclusion

In summary, converting buyers into customers requires a multifaceted approach. From differentiating your work to mastering self-promotion and building a solid online presence, every step counts. Embrace the process, stay persistent, and you’ll see your efforts pay off. Happy selling!

And browse ArtMarketing.com for more advice on how to sell your art!

By |2025-02-26T07:54:10-05:00February 11th, 2025|Art Marketing Minute Podcast|0 Comments
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Marketing for Artists: Turning Prospects into Customers

Marketing for Artists > Turning prospects into customers requires a blend of strategy, innovation, and personal connection. By understanding your market, planning ahead, and leveraging technology, you can elevate your art business to new heights. As you navigate these processes, remember that authenticity and passion are your most powerful tools.

(Originally aired December 16, 2024)

Crafting Your Art Strategy

Every artist needs a strategy that aligns with their unique style and market. Whether you’re focusing locally, nationally, or internationally, having a clear plan is crucial. The story of a local artist in Upstate New York, who paints with a brush held in his mouth, exemplifies how a unique approach can create a legend. His work has become a staple in the community, illustrating the power of a well-crafted local strategy.

Stimulating Last-Minute Sales

With Christmas around the corner, there’s still time to boost your art sales. Consider studio sales as a way to attract last-minute shoppers. Events like the Armadillo Art Fair in Austin showcase how artists sell everything from jewelry to paintings. It’s crucial to assess your inventory and offer a range of items, from small prints to larger, high-ticket pieces.

Producing and Selling Prints

Prints offer a lucrative avenue for artists. With the right printer and paper, you can create high-quality reproductions of your work. Promote these on social media to drive traffic to your studio or online store. A diverse product range can cater to different buyer needs, from stocking stuffers to statement pieces.

Planning for Future Sales

To avoid last-minute scrambles, start planning your Christmas inventory in July. Use social media to promote commissions and engage your audience early. This proactive approach can help you manage demand and ensure you’re ready for the holiday rush.

The Role of Age in Art Sales

A common question is whether an artist’s age affects their marketability. Galleries are more concerned with an artist’s commitment and consistency than their age. Young artists might offer a longer potential earning period, but quality and dedication are what truly matter.

Creating Unique Compositions

Breaking away from conventional compositions can set your work apart. Artists should strive to create pieces that reflect their personal style, even when working on commissions. Jeffrey Baumgardner’s approach of painting homes in affluent neighborhoods as a way to generate income shows how unique angles and personal flair can lead to success.

The Importance of a Signature

Your signature is not just a mark on your painting; it’s part of your brand. Make sure it’s legible and consider including your contact information on the back of your work. This ensures that buyers can easily find you for future commissions or purchases.

Leveraging Celebrity Connections

Connecting your work with celebrities can elevate your brand. If you have the chance to paint a public figure, use it as a marketing tool. However, always ensure you have permission to use their name in your promotions.

Approaching Galleries

When considering gallery representation, ensure you have consistent quality and a solid body of work. Galleries look for artists who can maintain high standards and supply enough work to meet demand. Tailor your portfolio to showcase variety and consistency.

Sales Techniques for Artists

Converting prospects into customers often involves understanding sales techniques. Engage with potential buyers by asking questions that evoke emotion and connection to your work. This approach, combined with strategic follow-ups, can significantly increase your conversion rates.

Innovations in Art Marketing

Technology is continually shaping the art world. AI and other innovations offer new ways to create and market art. Staying informed about these changes can give you a competitive edge and open up new opportunities for growth.

By |2025-03-24T06:21:59-04:00January 27th, 2025|Art Marketing Minute Podcast|0 Comments
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Marketing Strategies for Artists: How the Jaguar Campaign Can Apply to You

Marketing Strategies for Artists > In the world of art marketing, understanding how to effectively promote your work can be as crucial as the art itself. Today, we delve into the intricacies of marketing strategies, drawing inspiration from a controversial Jaguar ad campaign that sparked significant debate. This analysis aims to apply these marketing lessons to artists and their unique challenges.

Understanding the Jaguar Campaign

The Jaguar ad campaign has generated mixed reactions, with many questioning its effectiveness and appropriateness. This controversy is not just noise; it’s a strategic move that has garnered attention. The ad features unconventional themes and imagery, pushing boundaries to create buzz around the brand.

What Jaguar aims to achieve is twofold: they want to stand out in a crowded market and reposition their brand toward a higher, more luxurious segment. By using provocative visuals, they invite discussion and debate, which translates to free advertising. This strategy raises an essential question for artists: how can you create similar buzz around your work?

Creating Controversy and Engagement

Controversy can be a powerful tool in marketing. When executed correctly, it can lead to heightened visibility and increased sales. For instance, think about how Banksy generates attention with his provocative art pieces. His art often elicits strong reactions, sparking conversations that keep his work in the public eye.

As an artist, consider how you might incorporate elements of surprise or controversy into your marketing strategy. This doesn’t mean compromising your artistic integrity; rather, it involves finding ways to present your work that challenge norms and provoke thought.

Turning Questions into Opportunities

During the live Marketing Monday session with Eric (video above), a viewer asked if customers really want to know how long a painting took to create. This question often arises in art circles, and the answer can be complex. Instead of simply providing a time frame, consider turning the question back on the asker. Ask them what interests them about the time spent on the piece. This technique not only engages your audience but also provides insights into their motivations and potential buying signals.

Engaging with Your Audience

When someone expresses admiration for your work, it’s essential to capitalize on that moment. Instead of letting the compliment pass, ask them what specifically they love about it. This can lead to deeper conversations that reveal their emotional connection to your art, making it easier to transition into a sales pitch.

For example, if someone says, “I love your painting,” you might respond with, “Thank you! What do you love most about it?” This opens the door to discuss the piece’s story, technique, or inspiration, all of which can enhance the perceived value of your work.

Marketing Strategies for Artists

Now, let’s explore practical marketing strategies that artists can implement, inspired by the Jaguar campaign’s provocative approach.

1. Define Your Unique Value Proposition

Every artist needs to identify what makes their work unique. This could be a specific technique, the materials used, or the stories behind the pieces. For instance, if you use traditional methods that ensure longevity, make that a focal point in your marketing. Share the narrative of your artistic journey and the materials you choose, emphasizing how they contribute to the quality and durability of your work.

2. Create Engaging Content

In the age of social media, engaging content is key to capturing attention. Share behind-the-scenes glimpses into your creative process, videos of you painting, or even time-lapse footage. This not only humanizes you as an artist but also creates a connection with your audience. When they see the effort and passion behind the work, they may be more inclined to support you.

3. Leverage Social Media Platforms

Platforms like Instagram and Facebook are invaluable for artists. Use them to share your work, engage with followers, and build a community. Consider hosting live sessions where you can interact with your audience in real-time. This creates a sense of belonging and encourages people to invest in your art.

4. Collaborate with Other Artists and Brands

Collaborations can expand your reach and introduce your work to new audiences. Partner with other artists, galleries, or even brands that align with your aesthetic and values. These collaborations can take many forms, from joint exhibitions to social media takeovers.

5. Embrace Email Marketing

Building an email list allows you to communicate directly with your audience. Share updates about new work, exhibitions, and exclusive offers. Ensure your emails are visually appealing and provide value, whether through insights into your process, art tips, or special promotions.

Investing in Marketing

Many artists struggle with how much to invest in marketing. The answer varies based on individual goals and circumstances. If you aim to increase your visibility, consider allocating a portion of your budget to online advertising or promotional materials. However, remember that time can also be a valuable investment. Utilize social media and community engagement to build your presence organically.

Understanding Your Audience

Understanding your target audience is crucial. Identify who is most likely to buy your art and tailor your marketing efforts toward them. Conduct surveys or engage in conversations to gather insights into their preferences, interests, and buying behaviors.

Building a Community

Creating a dedicated community around your work can lead to consistent sales. This can be achieved through social media groups, newsletters, or local art events. Foster connections among your followers, encouraging them to share their experiences with your art and create a supportive network.

Wrapping Up

Marketing your art effectively requires creativity, strategy, and engagement. By learning from successful campaigns like Jaguar’s and applying these principles to your own work, you can elevate your marketing game. Remember that controversy and engagement can be powerful tools, but authenticity should always be at the forefront of your efforts.

As you embark on your marketing journey, stay true to your artistic vision while exploring innovative ways to connect with your audience. With dedication and strategic thinking, you can cultivate a thriving art business that resonates with collectors and enthusiasts alike.

By |2025-01-07T08:28:14-05:00January 7th, 2025|Art Marketing Minute Podcast|0 Comments
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Art Marketing Minute Podcast: Episode 143

Eric Rhoads addresses how to find your ideal client/audience and how to market your art if you wish to step away from using social media.

On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you:
✅ Learn what’s working right now to sell art successfully
✅ Get answers to your most pressing questions about marketing, pricing, and more
✅ Know exactly what next steps make sense for your specific goals.
Get the details to RSVP here!

Listen to the Art Marketing Minute Podcast: Episode #143 >

Summary of this Art Marketing Minute:

How to Market Your Art: Understanding Your Audience

The first step in finding your ideal client is to understand who they are. This involves more than just demographics; it’s about getting to know their interests, lifestyles, and values. One effective method is to engage directly with your buyers.

Consider reaching out to those who purchase your artwork. A personal note or phone call can yield valuable insights. Ask them about their interests, lifestyle, and what drew them to your art. This information can help you form a clearer picture of your audience.

Building Relationships

Building a relationship with your buyers is not just about making a sale; it’s about creating a community. When you send a thank-you note or call to express your gratitude, you open the door to a conversation. This approach allows you to gather information about the buyer’s age, interests, and why they chose your artwork, which you can then use to tailor your marketing strategies.

Shifting Your Perspective

For a long time, artists were advised to paint for the market. While this can be a valid approach, it’s essential to balance it with your personal passion. Painting what you love will resonate more deeply with your audience than simply creating pieces you think will sell.

If you’re stuck between choosing art that sells and art that you love, consider your options. It’s okay to create work that might be more commercially viable if it means you can keep painting. The key is to find a balance that keeps you creatively fulfilled while also appealing to your audience.

Utilizing Traditional Marketing Channels

As we explore ways to step away from social media, it’s crucial to consider traditional marketing channels. Art galleries, art shows, and fairs can be excellent avenues to showcase your work. These venues allow you to connect with potential buyers who are genuinely interested in art.

Participating in art fairs can be particularly beneficial. Many artists find that while they may sell fewer original pieces, they can sell numerous prints at these events. This approach not only helps you generate income but also increases your visibility in the art community.

Leveraging Art Galleries

Art galleries can serve as a powerful marketing tool. They promote your work even while you sleep, attracting art enthusiasts who may be interested in purchasing your pieces. If you can secure representation in a gallery, it’s an opportunity to gain exposure and credibility in the art world.

Exploring Alternative Platforms

In addition to traditional galleries and shows, consider platforms like Etsy and eBay for selling your art. These sites have a built-in audience of buyers looking for unique pieces. They can be effective for reaching a wider audience without the need for a physical gallery space.

LinkedIn is another underutilized platform for artists. It has various art forums and can connect you with individuals interested in purchasing art. Engaging with potential buyers on LinkedIn can help you build a professional network and create new opportunities.

Creating Compelling Marketing Messages

The effectiveness of your marketing hinges on your messaging. Your subject line in emails or promotional materials is critical for capturing attention. Ensure it’s engaging and relevant to your audience. Once they open your email, the content should continue to captivate them with strong visuals and compelling narratives about your work.

For example, if you’re promoting a new piece, instead of simply announcing it, share the story behind its creation. Discuss the inspiration and process, allowing your audience to connect with your art on a personal level.

Innovative Marketing Techniques

To stand out in a crowded market, consider employing innovative marketing strategies. Think outside the box when it comes to promoting your work. Collaborate with other artists or brands to reach new audiences, or engage in community events that align with your artistic vision.

Controversial campaigns can also generate buzz. If used wisely, they can draw attention to your work and spark conversations. Just ensure that any controversy aligns with your brand identity and values.

Finding your ideal client is an ongoing journey that requires patience, creativity, and adaptability. By building genuine relationships with your buyers, exploring traditional and alternative marketing channels, and crafting compelling messages, you can effectively reach and engage your target audience.

Remember, the key to successful marketing is not just about selling art; it’s about creating connections and building a community around your work. Stay true to your artistic vision while remaining open to the insights and feedback from your audience.

Helpful Links

By |2024-12-19T10:38:34-05:00December 20th, 2024|Art Marketing Minute Podcast|0 Comments
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Art Marketing Minute Podcast: Episode 142

How to Sell Your Art: What are the current trends in art buying behavior, and how should artists adapt their marketing strategies to align with the preferences of modern collectors? And, how can international artists market their art in the U.S.? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.

On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day on how to sell your art — a one-day live workshop to cut through the confusion and help you:
✅ Learn what’s working right now to sell art successfully
✅ Get answers to your most pressing questions about marketing, pricing, and more
✅ Know exactly what next steps make sense for your specific goals.
Get the details to RSVP here!

Listen to the Art Marketing Minute Podcast: Episode #142 >

Submit Your Art Marketing Question:
What questions do you have about selling your art? E-mail Eric at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

Summary of this Art Marketing Minute:

How to Sell Your Art: Strategies for Success

In the ever-evolving world of art, understanding how to sell your art effectively is crucial for both emerging and established artists. Eric says that knowing current trends in art buying behavior and adapting your marketing strategies to align with these preferences is essential for success. This episode dives into practical tips and insights on how to sell your art and navigate the complexities of the art market.

Understanding Current Trends in Art Buying Behavior

Eric emphasizes that artists should be aware of the diverse ways to approach the market. He mentions the importance of authenticity in your work. “You can feel if an artist is genuinely passionate about their subject,” he states. This authenticity resonates with collectors and can significantly impact your success in selling art.

While some may chase trends, Eric advises artists to focus on what they love. “If you love it, there’s a market for it,” he asserts. This approach not only nurtures your creativity but also helps you connect with buyers who appreciate your passion.

How to Sell Your Art: Marketing Strategies for Modern Collectors

To effectively market your art, Eric suggests leveraging social media platforms and advertising. He notes that platforms like Instagram have revolutionized how artists reach their audience. “You just have to figure out how to find them and how to talk to them,” he says. Building a robust online presence can significantly enhance your visibility and help you connect with potential buyers.

Eric is hosting an upcoming event focused on art marketing, which he believes will be instrumental for artists looking to thrive in 2025. “We’re going to walk you through your planning for 2025,” he shares. Events like these can provide valuable insights and strategies for selling art successfully.

Marketing Art Internationally

When addressing how to market art in the U.S. from the Philippines, Eric emphasizes understanding the market dynamics. He encourages artists to explore their local market before expanding internationally. “You could sell everything that you paint in a smaller country like the Philippines,” he points out. This localized approach can yield significant results without the overwhelming competition of larger markets.

Eric suggests using targeted social media advertising to reach specific demographics. “If you were targeting the U.S., then you would target the U.S. in your Facebook advertising,” he explains. This method allows artists to connect with potential buyers effectively and engage with a broader audience.

The Importance of Consistent Marketing Efforts

Eric highlights the necessity of ongoing marketing efforts, stating that “without marketing, nothing happens.” He draws a parallel to a famous movie line: “If you build it, they will come” is a myth in the art world. Instead, artists must actively engage with their community and promote their work through various channels.

Building relationships within the art community is crucial. Eric advises artists to participate in podcasts, YouTube channels, and other platforms to share their work and connect with potential buyers. “You’ve got to get out there,” he insists. This engagement fosters a sense of community and can lead to increased sales opportunities.

Conclusion: How to Sell Your Art > Take Action

In conclusion, Eric’s insights provide a comprehensive framework on how to sell your art effectively. By focusing on authenticity, leveraging social media, participating in events, and maintaining consistent marketing efforts, artists can significantly enhance their chances of success. Remember, the art market is dynamic, and adapting to its trends while staying true to your passion is key to thriving in this competitive landscape.

This has been the Marketing Minute with Eric Rhoads. You can learn more here at artmarketing.com.

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

By |2024-12-12T08:54:37-05:00December 12th, 2024|Art Marketing Minute Podcast|0 Comments
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How to Sell Your Art: Strategies to Attract Collectors

Understanding how to sell your art is essential for any artist looking to reach a wider audience and attract collectors. In this blog, we’ll explore various strategies and insights that can help you market and sell your artwork effectively. From adapting to changing tastes among younger audiences to leveraging technology, there are numerous ways to elevate your art selling game.

On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you:
✅ Learn what’s working right now to sell art successfully
✅ Get answers to your most pressing questions about marketing, pricing, and more
✅ Know exactly what next steps make sense for your specific goals.
Get the details to RSVP here!

Let’s dive in!

Understanding the Market: Adapting to New Tastes

One of the significant shifts in the art market has been the trend towards minimalism, particularly among younger consumers. Many artists feel that this trend makes it challenging to sell traditional artworks. However, it’s crucial to recognize that while minimalism is popular, it doesn’t mean that there isn’t a market for all types of art.

  • Research and Insights: Conduct research to understand your local market. Are there still collectors who appreciate more traditional forms of art? Engage with your community to gauge interest.
  • Highlight Versatility: Showcase how your art can fit into both minimalist and more traditional settings. Offer suggestions on how to incorporate your pieces into various home styles.
  • Stay True to Your Passion: While adapting to market trends is essential, don’t compromise your artistic vision. Create art that you love, as this authenticity will resonate with collectors.

Innovative Marketing Strategies: The Intersection of Art and Science

Embracing technology and innovative strategies can significantly enhance your marketing efforts. One of the most exciting developments is the rise of artificial intelligence (AI) in marketing.

  • AI Tools: Utilize AI-driven tools to analyze your audience and generate targeted marketing content. These tools can help create ads, manage social media campaigns, and even assist in generating marketing copy.
  • Data-Driven Decisions: Leverage data analytics to understand which artworks resonate most with your audience. This insight can guide your future creations and marketing strategies.
  • Content Creation: Use AI to help brainstorm ideas for blog posts or social media content that can engage potential collectors.

The Art of Engagement: Building Relationships with Collectors

Building relationships with art collectors is crucial for long-term success. Engaging with them goes beyond just selling; it’s about creating a meaningful connection.

  • Personalized Communication: Tailor your communications to potential collectors. Share stories about your art, the inspiration behind your pieces, and how they can enhance their living spaces.
  • Educational Content: Offer valuable insights through newsletters or blog posts. Topics could include how to care for art, the significance of different art styles, or tips for new collectors.
  • Invite Interaction: Encourage collectors to share their experiences with your art. Create a space for them to discuss how they display your pieces in their homes.

Direct Sales vs. Gallery Representation: Finding Your Balance

Many artists grapple with the decision of whether to sell directly to collectors or seek representation through galleries. Each approach has its pros and cons.

  • Direct Sales: Selling directly allows you to keep more profits and foster personal relationships with buyers. However, it requires more effort in marketing and customer service.
  • Gallery Representation: Galleries can provide exposure and credibility. They often handle marketing and sales, allowing you to focus on your art. However, they take a commission and may not always represent your best interests.
  • Hybrid Approach: Consider a combination of both. Sell smaller works or prints directly while placing larger pieces in galleries. This strategy can help you tap into multiple markets.

Creating Compelling Content: Engaging Your Audience

Content marketing is a powerful way to connect with potential collectors. Crafting engaging content that resonates with your audience is key.

  • Visual Storytelling: Use high-quality images and videos to showcase your artwork. Share behind-the-scenes footage of your creative process or the stories behind specific pieces.
  • Blogging and Newsletters: Keep collectors informed about your latest work, upcoming exhibitions, and art events. Consider topics that might interest them, such as art trends or investment tips.
  • Social Media Engagement: Use platforms like Instagram and Facebook to connect with your audience. Share not just your art, but also your journey as an artist.

Pricing Your Art: Communicating Value

Pricing can be a challenging aspect of selling art. It’s essential to communicate the value of your work effectively.

  • Understand Your Worth: Evaluate your experience, the quality of your work, and local art market trends to determine appropriate pricing.
  • Communicate the Process: When asked about how long it took to create a piece, use it as an opportunity to discuss your artistic journey. Explain that while a painting might take a few hours to complete, it reflects years of skill development.
  • Frame with Care: The right frame can enhance the perceived value of your artwork. Invest in high-quality framing to elevate your pieces and justify higher price points.

Getting Into Galleries: Building Credibility

Galleries can be a great way to gain exposure but getting accepted can be challenging, especially for emerging artists.

  • Build Relationships: Attend gallery openings and engage with gallery owners and curators. Building a rapport can increase your chances of being invited to show your work.
  • Quality Over Quantity: Focus on developing a strong portfolio. It’s better to have a few exceptional pieces than numerous mediocre ones.
  • Seek Recommendations: If you know artists already represented by a gallery, ask them for feedback on your work and if they can introduce you.

Conclusion: Your Path to Success in Selling Art

Learning how to sell your art involves understanding market trends, leveraging technology, and building meaningful relationships with collectors. By adapting to changing tastes, creating engaging content, and effectively communicating your value, you can successfully navigate the art market. Remember, the journey of selling art is as much about connecting with people as it is about the art itself. Embrace these strategies and watch your art career flourish!

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

By |2024-12-11T11:29:26-05:00December 11th, 2024|Art Marketing Minute Podcast|0 Comments
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Art Marketing Minute Podcast: Episode 141

How to Sell Your Art > Is it necessary to have an artist website? What are some of the current email list do’s and don’ts? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.

On January 10, 2025, Eric Rhoads is hosting our first-ever Art Business Mastery Day — a one-day live workshop to cut through the confusion and help you:
✅ Learn what’s working right now to sell art successfully
✅ Get answers to your most pressing questions about marketing, pricing, and more
✅ Know exactly what next steps make sense for your specific goals.
Get the details to RSVP here!

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

Listen to the Art Marketing Minute Podcast: Episode #141 >

Submit Your Art Marketing Question:
What questions do you have about selling your art? E-mail Eric at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, it is sometimes slightly inaccurate due to the recording and/or software transcription.

How to Sell Your Art

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best-selling book, “Make More Money Selling Your Art.” In the marketing minute, we answer your questions to help your art career brought to you by ArtMarketing.com, the place to go to learn more about marketing. Now, here’s your host, art magazine publisher, Eric Rhoads.

Eric Rhoads:
Send your questions to me at [email protected], wherever you wanna send them. And if you wanna come on live when we’re recording this, you can do that too.

Here’s a question from Bobby Donahue. And the question is, how much value do you place in having a website to share your artwork? Is it a necessity? I am considering a website, but having a hard time justifying the cost in my head? Well, I think there’s a couple of things here. First off, I have, I have a whole lot of feelings about websites. I think things are changing. I think websites are still very important, but I do think there’s going to be a new breed of ways that artists are going to be found on the web, and I’m excited about that, but I can’t talk much about what’s going to be happening yet, but I think there’s going to be some changes. But the bottom line is, if you have a website, it doesn’t do you any good unless you have a strategy, an art marketing strategy, to get people to visit your website. Because it’s like, remember, in the old days they had a thing, it was a phone book. And in Los Angeles it was five inches thick. It’s like saying to somebody, Hey, I’m in the phone book. Well, nobody’s going to just, I mean, you’ve got to have somebody who’s going to specifically seek you out, but if you’re just hoping that somebody will randomly find you in the phone book, well they might randomly find you in the yellow pages of the phone book. Remember those. But the idea is, you want to drive people to your website, and so you have to be committed to marketing. You cannot expect the website to just deliver traffic. You know, a lot of that has to do do with what’s called SEO strategy. And SEO is basically search engine optimization. So you want to be able to show up in Google search or in Bing, or whoever you’re using, duck, duck, go. And so you’ve got to be putting things out there so that people can find you. Part of that means you’ve got to do fresh content on your website pretty much all the time, because if it’s not been updated, they’ll never push it to you. They’re looking for updates every week. And so I go to artists. You know, sometimes we’re considering an artist for something we’re going to do, a project we’re going to do, I’ll go to their website, you’ll find that old 1995 style website, or maybe 2000 style website, says, Enter here, and you’ll go in. And everything has not been updated for five years. You know, if you’re going to have a website updated, otherwise you’re wasting your time and your money. So you’ve got to treat it like it’s a precious commodity, and you have to update it, you have to market it, you have to promote it. Unless you’re selling artwork and you think a website is going to sell artwork for you, I think it’s pretty unlikely. Now, there are some people who specialize in websites for artists, or there’s lots of other options out there. This stuff has become a commodity these days. You know, it’s a good idea to preserve your what’s called your URL, like www.EricRhoads.com, that kind of a thing. And you should have one if you’re a professional. But or you need to have something that’s going to supplement that. Now, one of the things that supplements it is having your name and Instagram and Facebook that really is important, and it it might be important, depending on the demographic you’re going after, to be on other other sites, like like x or threads or Snapchat or other things, but you want to be able to be found, right? So the goal here is these days, instead of, you know, if I’m searching an artist, I usually go on Instagram. I don’t go on the web. Once in a while I’ll go on the web, but Instagram is where people are posting their pictures, and it’s a good place to get a feel for that. So I think, Bobby, it’s up to you, but there’s a lot more to it. By the way, the idea of – I’m having trouble justifying the cost. In my head, the cost is going to be 10, 20, 30, 40, bucks a month. If you, if you’re not willing to spend that money to sell paintings, to get customers, you’re never going to get customers. You have to be willing to spend money. The person who spends the most money gets the most customers ends up selling more than anybody else. It’s like entering art competitions. You got to spend money to enter them, but when you win, even if you win in a single category, like Nocturne painting for the month of January or something, then you have something to talk about. It’s something to help promote you. It gets other people to see your name. And Camille Przewodek said. It. She enters the plein air salon, for instance, every time she entered it, every month for 13 years before she finally won the main prize. But she won other prizes. She won some cash, but she had all this stuff to talk about. She said it was really important to her, so you got to be willing to invest money if your goal is to sell, if it’s an ego plane, you just want something to show you to your friends. Just use Instagram. Show your friends on Instagram.

Question number two is from Crystal H in Tennessee. Okay, so can I address some email list do’s and don’ts? Well, yeah, I can. I do a lot of emails. You probably know, email list do’s and don’ts are different than email do’s and don’ts. First off, do not send an email to a mass group of people unless they have done what’s called opting in. If they have not opted in, that means they subscribe to something where you had a chance to give them a chance to subscribe. Then it’s technically illegal. Now you can send anybody an email, one on one, one at a time, but if you’re doing a mass email list, then you have to have ops, opt ins. And sometimes people forget they opt ins. And the second thing is you have to have a way they can easily opt out. They can get off your list immediately. That’s really critical. You do not want to get investigated by the authorities right on something like that. And in terms of other things with your email list, you have to check deliverability if, if an email is not being delivered, let’s say that you send an email to me and I change my email address and I no longer have that old email address. If it shows up as undelivered, it actually hurts you, and so when you go to send it, first off, a lot of the email providers will not send it if you have a history of a bunch of stuff going out. That’s bad. They want you to have, a, what’s called a clean list they want to have. They want to have people that are opening emails. And so if you’re if people are not opening your emails, then it becomes less deliverable than Google isn’t going to deliver it, or whomever, or the suppliers aren’t going to deliver it. So there’s a lot of stuff with that. So you got to keep your fresh up, your list fresh and up to date now related to sending emails in terms of do’s and don’ts. Make sure you’re sending something that’s of value that people want. Make sure that you’ve established trust. They know who you are and they know why you send them things. Make sure that they always have a chance to opt out. The key to email marketing is a strong subject line, that little, tiny subject line, those 3, 4, 5, 6, words. If I pick up my phone and I look at the subject line on my phone, it’s only showing about four words, and then it cuts it off. If it’s on my browser, it shows more words. Most people check their email on their phones, about 80% so you need a subject line that’s about four words long that is going to grab people’s attention. You could have, you could be given away a million dollars inside your website. Nobody would ever visit it because they wouldn’t know. So your subject line gets people to open it. Now, the next thing that’s most important … There’s a lot of statistics on this, the set. The first most important thing is the subject line. Do you know what the second most important thing is the photograph, the photograph. Now, the third most important thing, and equally important if you don’t have a photograph, is your headline. You want to have a strong, easy to read, bold, stand out headline that’s going to really get a lot of attention and make you want to read further. So there’s a technique that was come up. The guy that came up with it was a guy named Gary Benson, gay was one of the great copywriters of all time. I don’t know if he’s alive anymore, but he’s not. I don’t think he’s writing anymore, but he’s written a couple of great books that you can find, and he talks about the slide. What you want to do is pretend you’re at a child’s playground, and you’ve got to get people to climb to the top of the slide, and when they get to the top, they slide all the way down to the point where they’re ready to purchase your product, right? So the slide is a strong subject line, that’s one rung in the ladder, a strong headline. That’s another rung in the ladder. The next is a strong photo, the next is a strong first paragraph and then a strong second paragraph. You know one thing rate relates to the hierarchy. So once you get a strong first paragraph and a strong second paragraph, typically, all of a sudden they get to the top of the slide and they read through. Not everybody reads everything. People will skim. That’s why it’s important to have some things bolded, or some headlines, or some sub headlines, and then, you bring them down. And then the next most important thing is, is a call to action. If you’re trying to sell something, right, or you’re trying to get them to come to an event, that might be different, but, it might be make your reservation now, that’s a call to action, or click the Buy button. That’s a call to action. So there’s a lot of different things you can do in that regard, but you want to have that there. And of course, if you’re selling something, the other thing that’s really critically important are testimonials. It’s better people trust other people more than they trust you or me. And so if you have Mary from Sheboygan or something, and you have a testimonial and she likes your product, that’s really good, very important to study the Federal Trade Commission rules, because there are certain things you cannot do in testimonials. One of the things you cannot have if, let’s say you had one customer who bought your product and they were like, they made a million dollars, you cannot highlight them unless that’s the average customer. So, you’re thinking, Oh, I’m going to highlight this person, because they made a million dollars when everybody else made $1 Well, you have to highlight the average customer. So you have to be really careful about that stuff. It’s very complicated. Okay, well, I hope this helps.

This has been the Marketing Minute with Eric Rhoads. You can learn more at artmarketing.com.

The Art Marketing Minute Podcast has been named one of the 2023 “Top 25 Art Business and Marketing Blogs on the web” by FeedSpot.

By |2024-12-04T07:33:03-05:00December 4th, 2024|Art Marketing Minute Podcast|0 Comments
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Art Marketing Minute Podcast: Episode 140

What are some ways for artists to effectively use social media? How do you get more eyeballs on your Instagram posts that will lead to serious potential buyers? Eric Rhoads answers in this week’s Art Marketing Minute Podcast.

Get your copy of Eric’s #1 Amazon Best Seller, “Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit” here.

Listen to the Art Marketing Minute Podcast: Episode 140 >

Submit Your Art Marketing Question:
What questions do you have about selling your art? E-mail Eric at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, it is sometimes slightly inaccurate due to the recording and/or software transcription.

Announcer:
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best-selling book, “Make More Money Selling Your Art.” In the marketing minute, we answer your questions to help your art career brought to you by ArtMarketing.com, the place to go to learn more about marketing. Now, here’s your host, art magazine publisher, Eric Rhoads.

Eric Rhoads:
So if you have questions, you can email them [email protected] By the way, artmarketing.com is a really great resource. There’s a lot of articles on there about marketing your art, and a good place to kind of poke around. And so check it out. If you guys ever want to come live on the podcast to record your questions. I do a lot of live on the weekday, Monday Marketing Show for art school live on YouTube. Here’s a question from Linda Jack from Virginia. I’m seeing these for the first time. By the way, the question is pricing and how to use social media effectively are always a struggle. Any suggestions? Well, those are two big questions, two questions that deserve a lot of time on their own. Pricing is the most difficult thing, other than learning to paint, that I think artists have to deal with and pricing has a lot to do with the environment that the painting is sold in. Keep that in mind that now if you were selling paintings at a high end show filled with multi millionaires, and they were selling $20 paintings there people aren’t going to buy them, because they’re not going to think they’re any good. And but if you’re selling paintings at the farmers market or the flea market or something, that’s going to be a different story too. So environment, the type of gallery you’re in, if you’re in a gallery, the environment makes a big difference. And so always think in terms of environment. Now you should, typically not, I don’t like to have rules, but I like to have guidelines. You typically should have your prices be your prices so that somebody, especially if you’re a gallery artist, if your paintings are in a gallery in Wisconsin and they’re in a gallery in California, and you can look them all up online. You want to have, you know, similar pricing, so that a nine by 12 is the same as a nine by 12. Now there are exceptions to that, because sometimes I’ll work on a painting for 100 hours, and I want to get more money for it. And so that would be an exception, because not not all paintings are equal, even if they’re equal in size. And then there’s all kinds of great books on pricing, but pricing is about kind of testing the market, putting it out there, starting a little higher if it sells well, move it up a little higher. More. If it sells well, move it up a little higher, more. If it doesn’t sell well, move it down a little bit. And also build in a little room for negotiation, because sometimes people need to negotiate. Some people can afford it, but they don’t. They won’t buy unless they can get a better deal. So just build in a little of that into your pricing, in terms of social media, in terms of effectively doing social media. You know, there’s, there’s courses on this. It’s not an easy task to just give you an answer to this, but I will tell you this, there’s a couple of things about social media. First off, what I’m learning is that post it depends on on what you’re posting on, so if you’re posting on X, formerly Twitter, then you can post 3, 4, 5, 6, times a day, because it moves very fast. If you’re focusing on Instagram, experts say once, maybe twice a day. If you’re focusing on Facebook, three, four times a day is fine, but it depends, because there are what we call time zones, or the times when people tend to check, you know, the masses. There are times when the masses are there. And the masses are typically there before work, during lunch time and after work. And so the busiest time for social media typically is after work. Now, different time zones are going to see things different ways. And so, you know, it’s, it’s nine o’clock in New York, it’s six o’clock in in Laguna. So you know you want to kind of time things to the time when the audience that you’re trying to reach is most important. And then keep your content focused on what you want your content to be known for. So if you, for instance, are a painter, and you want to be known as a painter for collectors or finished paintings, then you know, only put finished paintings on there, or maybe, maybe you painting in a location with that painting in the finished painting. I don’t like progress shots, typically, because most people don’t read that it’s in progress, and they look at it and they go, Ah, it’s not done. Or they’ll look at it and go, Oh, it’s it’s not good. So be careful about sharing progress shots. If you have a social media account that your primary purpose is to sell paintings, then don’t show pictures of food. Your cat. Keep it all about paintings, and then, you know, you can talk about the stories of the paintings. You can ask people for for comments. You can even say, you know, this one’s available. Sometimes I wouldn’t put that in the main post, but I put it in the first comment. So by the way, this is available, right? That way you’re not being too salesy, but that’s just a matter of opinion. So there’s a ton of other things social media is ever changing. It’s got to study it all the time. The you know, hashtags were all the rage now they’re not. They don’t matter anymore, because AI is kind of picking up and running with things, and so that that changes a lot.

Second question comes from Pat watam in Louisiana. Pat says, How do you get more eyeballs on your Instagram posts that will lead to serious potential buyers? Well, you know, it’s really the same question. The way to get eyeballs is to get people to to you gotta post. Post frequently. You gotta just because you post something doesn’t mean you can’t repost it. You know, I post things sometimes the same thing, 3456, times a year, at different times, because I want to be talking about things that are going on, or things that I’m doing, or things that are paintings that I’ve done, and you know you, you don’t always know who’s going to see them. So the algorithm at Facebook, and this is constantly changing, but Facebook, typically, if you have, let’s say you have 5000 followers of Facebook, is only going to show that to 200 maybe 100 followers. One, two, 3% maybe not even that. And if there’s a lot of interaction, if people make comments, if people if you’re responding to comments, if people are engaged, or if people share it a lot, then they will show it to a couple, a couple 100 more people, and then if that continues, they’ll show it to more and more. So the idea is you want to look for ways to get engagement, which is why asking questions. Do not be so bold as to say, Hey, give me a like or something like that, because that’s considered click bait. But you can just, you know, you can ask a question, you know, what does this painting remind you of? And that way you get engagement? Or does anybody know where this painting was done, or something like that? So you just get people talking and then make sure you respond. That’s one of the best ways to get eyeballs. Because I even learned recently that even if you have a Facebook group like I have Facebook groups. I have dozens of them for some of the various things that we do, like our we have a private Facebook group for fall color week, which is coming up, and as a result, only those people can see it. But Facebook doesn’t even push it out to all of them. I thought they did. They only push it out to five or 6% of those. And again, if there’s engagement, they’ll push it out to more. So you’re not even guaranteed that, if you’re in a group, that everybody’s going to see everything. So keep that in mind. Okay, well, anyway, that’s the art marketing minute. I do art marketing Mondays on my show art school live. You can find that on YouTube, and we do a whole lot more there. So anyway, there we go. Art marketing minute.

How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Submit it at artmarketing.com/questions to hear your question answered on an upcoming Art Marketing Minute Podcast.

The Art Marketing Minute Podcast has been named one of the 2023 “Top 25 Art Business and Marketing Blogs on the web” by FeedSpot.

By |2024-09-16T08:31:34-04:00September 16th, 2024|Art Marketing Minute Podcast|0 Comments
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