Social Media for Artists > Eric Rhoads shares insights and practical advice for artists looking to grow their art business and increase social media engagement. Drawing from decades of experience helping artists, galleries, and the art world, in this Art Marketing Minute, Eric addresses key questions on art marketing, social media strategies, pricing, niches, and more.
In this episode, he covers:
- Understanding Your Why and Starting Local
- The Power of a Cohesive Style
- Boosting Social Media Engagement: The Instagram Reels Strategy
- Facebook Ads and Email Marketing: What Works Best?
- Niching Down vs. Broad Appeal: Finding Your Market
- Pricing Your Art: The Gradual Nudge Approach
- Building Your Teaching Business and Patreon Content
- Collecting Emails Without Being Annoying
- Talking About Your Art: Crafting Your Story
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Upcoming Events and Resources
- Free Gift: Eric offers a free video called “97 Incredible Art Secrets,” featuring two hours of content from top artists. Visit 97tips.com/youtube to access it.
- Gouache Live: A one-day event on August 23rd focused on teaching gouache painting techniques. Learn more at gouachelive.com.
- Fall Color Week: A week-long painting retreat in Door County, Wisconsin, from September 28 to October 1. Details at fallcolorweek.com.
- Art Business Mastery Day: An annual event on November 15th designed to help artists plan their business strategy for the upcoming year. Sign up at artbizmastery.com.
More Art Marketing Tips: ArtMarketing.com
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