In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads shares what “unknown” artists should do to work their way up, and how to consider where to advertise your art.
Listen to the Art Marketing Minute Podcast: Episode 45 >>>
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
In the marketing minute I try to answer your art marketing questions and you can send them in email them to me, [email protected]. And I’ll try to answer him on here. Here’s a question from Ron in St. Louis, Missouri, Missouri who says what am I getting from gallery owners is that they are dealing with known artists and someone like myself who’s not gallery promoted or known would never get seen. What should I do? Well, Ron, first off I think the interview that we just listened to probably answers that. I hope you heard the one with Jane Bell Meyer that we just did on the plein air podcast. The reality is that what galleries want is someone who will sell everything about, you know, you want everybody to sell you want and what sells is what is known. So if you can prove to them that you will sell that’s going to give them the confidence to go after you to try someone new. But it doesn’t happen overnight. Sometimes they’ll watch you for 3, 4, 5, 6, 10 years, you just never know. And it starts by taking control of your career. You have to build your marketing yourself. You have to build your brand yourself. You have to make yourself visible by entering and winning art competitions like plein air salon, getting into shows and even starting with smaller shows to build up a reputation build up a body of work and market yourself and yes, it’s kind of the old while once I don’t need them anymore. I don’t need them, but you’ll still benefit from having them. So I hope that helps you.
Next question comes from James in Denmark, who’s says you’ve mentioned marketing in your magazines a couple of times and you do so consistently which makes good sets, as you say, go where the money is. I like to say, stand in the river where the money is flowing, maybe my gut feel is that the billionaire’s, amongst your readership? are reading Fine Art connoisseur rather than plein air magazine? Can you enlighten us about which is better for artists to reach collectors? Well, I cannot enlighten you completely. Because James, it kind of depends on your strategy. But first off, let me answer that question directly and then indirectly, fine art kind of serious a high end collector magazine. Yes, I built it out by targeting wealthy billionaire level multi millionaire Upper 1% people, I’ve got lots of them. I got over 300 billionaire readers. I’ve got a lot of really, really wealthy people who have second, third fourth homes they have some of them have jets and helicopters, you know a lot of people who consider themselves buyers or collectors in the type of art that we do. tend to be which is representational. And they are a fluid and they tend to like expensive paintings but you know, sometimes they buy paintings that aren’t expensive. But planner magazine, on the other hand is subscribed to by two different groups people who follow and attend and buy from plein air events. And there are many, many, many people who go around and they follow the artist around and they go to the plein air events and so on. Artists are actually substantial buyers of art these days and we’re discovering that there’s now a blended category of plein air collectors who have become artists. This was discovered originally by plein air Eastern people who had attended year after year after year buying paintings got interested in painting and became painters. yet they’re still buying paintings and there are a lot of affluent people who use plein air painting as a as a hobby as a pastime. You know, it’s big in the baby boomer category. It’s really big and a lot of categories and a lot of professionals. A lot of doctors a lot of professionals who have plenty of money are also artists. So the myth about money starving artists isn’t necessarily true. Now there are starving artists out there, there’s no question. There are some that make their living entirely from art. But there are plenty who have money in the bank money from jobs, money who are employed, and they’re spending money. So we’re finding that planner magazine actually fulfills kind of both of those groups. So it also it’s a different kind of collector. It’s more of the people who like landscapes and who, like plein air landscapes and people who really love to follow the artist around and go to the events and so on. So it kind of depends entirely on your strategy. All right, so you got to think about the strategy. There’s not a, which is better. It kind of boils down to what you’re selling, who’s your ideal customer who’s your target market, these people might be perfect for you or not in these magazines, or maybe there’s something else you should do. But first, you have to do your homework about what you really need to reach who you need to reach who buys your art now what they all have in common. Do your homework. And if you go to YouTube, and search string Online art video I’ve done tons and tons of marketing talks on my daily nude broadcasts and a lot of marketing content is there and you can listen to those and find out a lot about that. But also there’s a lot of blog material at artmarketing.com. Anyway, I hope this has been helpful for you.
Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected]. And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.
How to Submit Your Art Marketing Questions: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.