In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads shares thoughts on what problem art solves for collectors, and insights on selling art online and also through a gallery.
Listen to the Art Marketing Minute Podcast: Episode 15 >>>
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
Eric Rhoads 0:23
Thank you Jim Kipping. And thank you for joining us today. My goal is to eliminate the idea of starving artists. So let’s get right to today’s questions.
Nikki Neinhuis of Golden Colorado asks: What is a collector’s pain point? What problem does art solve generally? Art stimulates an emotion. I was showing my dad a painting online and he said “that’s my grandfather’s farm.” He had tears in his eyes, so I secretly bought it for Father’s Day. For many people art injects emotionally positive emotions or memories into their home’s décor. Art is really what makes a house someone’s home. In some cases it’s the story they tell people about your piece, or perhaps a story of their own about your art. That’s why emotional art sells. It evokes positive memories of when you were a child, or perhaps where you fell in love. Where you went on your honeymoon or perhaps memories of a great time. Solving this problem isn’t easy, that’s why good art that does this sells well.
Nikki also asks, how can an artist sell directly from their website and still work positively with galleries? It depends on the relationship with your gallery. Some artists have a size restriction where they can sell. Usually galleries want to control it and not have direct contact. You have to negotiate with your gallery.
This has been the art marketing minute with me, Eric Rhoads. My goal in life is to eliminate the idea of the starving artist and to help your dreams actually come true. Thanks for listening.
Remember to Submit Your Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.