In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads shares advice for licensing your images to sell more art, insider info on if collectors care if you have a “day job,” and ideas for at least finding a job in an industry you love.
Listen to the Art Marketing Minute Podcast: Episode 11 >>>
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
Here’s a question from Jane in Truckee California.
Jane says: I have a question about art licensing. I was contacted last week by a company that is interested in licensing a collection of my artwork as a wholesaler of Giclees. I currently sell my originals and Giclees of my artwork at two small galleries here in the Tahoe/Truckee area. After thinking about it I have decided that the only way I could do it is to create a new collection of paintings only for the purpose of licensing the images and keep it entirely separate from my other work. I don’t want to get any static from my current collectors. Do you know anything about licensing and what do you think I should do? Do artists commonly do this? Will it help or hurt my career?
Jane…. Licensing is a very good opportunity. Imagine what could happen to your career if your paintings were on mouse pads, mugs, calendars, and so on. Its a big deal to be invited in. I’m not sure I’d be too concerned about a new series, they see something they want, consider giving it to them. Get a good attorney to represent you and cut the best deal. It can bring steady income for years. In fact next week I’ve got an atty on that can give you some clues.
I have friends who do this and love it, some years they make a ton of money, some years its more lean, but they always are getting found money they would not have made. I’d go for it. Its an honor to be invited.
The next question is from Anne in Nashville Tennessee.
Anne says: Is it okay to get a “day job” to help pay for my bills? I worry that this makes me seem more like an amateur, than a professional artist.
Anne…. I’m not sure anyone cares if you’re an amateur or a professional artist. They care about your work and what you’re producing.
We all have to pay bills and do what ever it takes. Many well known artists quietly have other jobs to help pay the bills. There is no shame, and no one needs to know, and frankly no one cares. We all do what we have to do to make ends meet. And why not get a job doing what you love… if you could be working with paintings, or doing paintings for hire, or working at a gallery it will inform your work and make you a better artist.
I hope that helps… this has been the art marketing minute.
Remember to Submit Your Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.