In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
In this Art Marketing Minute, Eric Rhoads talks about the validity of art marketing websites, and the balance of creating art for the love of it versus selling it to make money.
Listen to the Art Marketing Minute Podcast: Episode 10 >>>
Submit Your Art Marketing Question:
What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.
FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.
Unknown Speaker 0:23
Thank you, Jim Kipping. And thank you for joining us today. My goal is to eliminate the idea of the starving artists. So let’s get right to today’s questions.
This is a question from Susan. As still Susan says, are all art marketing websites equal? And if not, why, and what do you recommend?
Well, Susan, I’m gonna tell you a little bit of a secret. I don’t know the answer to that. You see, I don’t ever want to be accused of stealing other people’s ideas. So I make a point never to look at the websites offering art market. getting ideas. I never read other people’s art marketing books, I want to keep my ideas original, make sure that I’m not stealing other people’s material. So I quite frankly don’t know the only thing I can recommend is my own, which is art marketing. com where I blog about marketing. And I’m sorry, I’m not more of a help, but I’m sure there’s great people out there. But I’m unique because I’ve coached hundreds of artists handled ads and content for lots and lots of advertisers over a career in radio and marketing built lots of businesses. And so I probably approach things a lot differently than most marketing people do. And so I’m not saying they’re wrong. I’m not saying I’m right. I’m just saying I’m probably a little bit different because I’ve got a lot of proven success in our marketing. No brag just fact. Anyway. I hope I’m sorry, I couldn’t answer your question more. But I’m sure I can help you if you go to artmarketing.com
The next question comes from and Dink Cal spiel. sounds like a good German name, and he says painting feels like a meditative practice for me. I’m afraid that if I move into trying to sell my art, I will lose my focus. I’ve sold my art to people I know, I like making money. But the fear remains about introducing an intention to make money into the equation.
Well, and you’re not alone. I know a lot of other artists feel the same way. They don’t want to impact their art with the intention of making money. I suppose even showing your art on social media influences that intention, whether it’s for selling or just showing off. And you know, if you feel like those things influence your painting. I can tell you I have painted something and I thought it was really good. And I’m thinking well, I can’t wait to put this on social media to let everybody know how good I really am. Of course, I’m not but you know, sometimes you think those things. And so those things do influence you. But the reality is, there’s nothing really wrong with letting the influence It’s take over, especially if you’re trying to make a living, or if you need to sell your paintings. So I guess you could kind of carry that that whole concept to the idea of, well, maybe your life isn’t as good if you’re working, so you shouldn’t have an income and then you know, you’re going to be totally natural. But that’s carrying things to an extreme, I suppose. I can say that the best artists in the world were great marketers. There were painters who were equally as brilliant and never discovered. Like Rembrandt was a great marketer. So srg they were both great marketers are both sold a lot of work in their lifetime. So, you know, did that influence their work? Maybe was their work awesome. Of course. Sometimes people get discovered, but usually the ones that are remembered are the ones that learn how to market their work. So there’s no requirement of course, to sell your art or to make money and frankly, if you don’t need to, why do it? I don’t need So my art but the reason I do sell it is because I like that validation that somebody other than my mother or my family members like my work and is willing to pay for it. It’s not because I need to make a living. And so anyway, there are a lot of artists who need to make a living and need to find a way to sell and if you don’t need to stay out of the way so they can, I suppose. But if you need to, you might want to consider that the intent of making money will influence your art. And if it does, make what you need, and paint the rest for what you want to pay it so it’s not influenced. Just a thought. Anyway, I appreciate the concept and the thought, well, this has been the art marketing minute with me, Eric Rhoads. My goal in life is to eliminate the idea of the starving artist and to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit artmarketing.com Thanks for listening.
Remember to Submit Your Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.