I just returned from TEFAF (The European Fine Art Fair) in Maastricht Holland. One of the dealers chose to show up with a tiny booth… about 1/4 the size of their booth last year. (I don’t wish to mention their name because I mean no ill will). It created a buzz…. unfortunately it was gossip about how the gallery was experiencing serious financial trouble. It may or may not be true BUT in any case it sent the wrong message.
Roy Williams my marketing-author colleague once told me that "people remember you for the smallest thing you do, not the biggest. If you want to appear small you will be perceived as small."
Something to keep in mind if you’re doing art fairs in the future.