Eric: “What do you want to see tonight?” I asked my wife.

Laurie: “Let’s go see the new James Bond film. I heard it was great.”

Eric: “Where did you hear that,” I said, “Who did you talk to that saw it.”

Laurie: “No one,” said she. “I just heard it. Probably an ad or something.”

Advertising creates word of mouth.

I craved a painting from an artist I had seen advertised over and over for years. When my wife asked me about why this artist was so important I realized it was because I had seen her name for years and years and I assumed she was important.

Advertising creates word of mouth. Repetition builds Reputation.