Today, art competitions are all the rage. Yet many artists still ignore them, thinking they're a waste of time. Competitions are tools you can use to build income and career, kind of like selling your painting more than once — only ethically!
More important, if you become a winner, entering a competition is the single most significant thing you can do to make your career soar quickly.
Not only do art competitions give you a chance to win prize money (which is like getting paid twice for a painting, if it's already been sold), it gives you visibility — which is great for your branding to potential galleries, collectors, and other artists. People love to associate with winners. Even if you're not the grand prize winner, just by being a finalist, you're in the category of winners.
And if you enter a painting that sold, let's say, for $2,500, and you win $15,000, it's like selling six more paintings — plus you don't have to share the revenue with your gallery.
One gallery owner told me, "I find artists by watching who is winning competitions.
I also learn of new artists when I'm judging competitions, and I watch who is advertising."
What are the benefits to entering an art competition?
- You can win prize money
- You can win publicity when winners and finalists are announced
- You can win other prizes (art materials, etc.)
- You can win the cover of a magazine (in some competitions)
- You can win a story in some magazines and websites
- You have something more to talk about to collectors and newsletter followers
- You have another success to place on your resume
- You get the recognition you deserve
- You have something more to talk about in social media
- You can get discovered by a gallery
Here are 8 secrets I have learned as an art show judge:
1. Every Judge Tends to Favor a Certain Type of Art
Before you enter, study the judge. If, for instance, the judge is a gallery owner, what kind of art hangs in their gallery? Chances are they will pick the kind of thing they like and respect. If it's an artist who paints tight, they probably will pick tight paintings. If it's an artist who paints loose, they may tend to pick looser paintings. Though everyone tries to remain objective, we all tend to have a style we prefer and are drawn to.
2. What One Judge Rejects, Another Judge Will Embrace
Many artists will enter the same painting every month in the same competition. One artist told me he entered a painting one month and didn't win, but the next month he entered the same painting, and that time he won. What one judge doesn't like, another may love.
3. Entering Multiple Paintings Increases Your Odds of Winning
Most competitions allow you to enter as many paintings as you want. The entry fee usually goes down after the first painting, so you can increase your odds of winning at a lower cost. And more paintings, of course, equals more of your paintings seen by a judge. In theory, if you enter five paintings, you have five times the chance of being noticed. In my Art Marketing Boot Camp, I teach the value of repetition.
4. Entering Can Result in Editorial Coverage
Once when I was judging an art competition, I kept seeing paintings I liked, and as I studied them, I learned they were all by the same artist. Since I admired that consistency, I notified one of my editors, and the artist ended up with a story in one of our magazines. We've also had other judges discover new talent and tell us about them for stories.
5. Most Winners Never Expected to Win
I have a saying: You can't win if you don't enter. I've had three different grand prize winners in our art competition tell me they never thought they had a chance to win against the big important painters who enter. All three said they almost didn't enter because of that — but were glad they did!
6. Some Judges Seek New, Unknown Talent
A judge told me once that even though he has signatures covered when judging shows, he can recognize the work of certain artists by their well known style. He said he likes to help undiscovered artists, so he tends to shy away from such familiar painters. Though not all judges do this, some do — consciously or unconsciously — which increases the chances for unknown painters.
7. Careers Can Soar After Winning One Competition
In our competition, the grand prize winners have seen their careers take off. Each was relatively unknown, or known only among certain groups. And as a result of winning, their stature has been elevated, and they've been invited to new shows, galleries, and events.
8. You Gain an Advantage by Entering in Multiple Categories
I once judged a major art show and noticed the same painting had been entered in three different categories. Though that painting didn't win in two categories, several of the judges thought it was the best fit for one category in particular, and so that painting ended up a winner. You can gain a big advantage if you have a painting that fits in multiple categories. Some categories get lots of entries, but others get very few, increasing your odds even more.
Art competitions are a great value, a great way to be measured against others — which helps elevate quality overall — and the best bargain going for publicity if you even become a finalist. I highly recommend them as a marketing tool, and a great way to elevate a career fast. A few bucks a month can result in a career that soars like a rocket when you win.
My artwork.moziac and painting.the mascarade of cats
I just got started so this is great information for me.
I am thinking about enter my first competition! I am in love with Mixed Media, is this a hot market out there?? I am looking for any advice!!
I am entering a competion for”Home is where the art is”and cant think of any ideas!Does anyone know some good ideas for me???
I listen to your podcast and love your interviews – they are thoughtful and thought provoking. You have a special skill in drawing out your interviewees with interesting questions and your voice was made for broadcast!
Question with regards to art shows: I paint in a few different styles and different subjects (landscape, portrait, abstract…) Do you think it makes more sense to stick to one style and subject, or to mix it up. On the one hand it feels like the variety will give me more chances to win, but do I think come across as less professional somehow…
Hi Kate! Thank you for listening, and for your question! I’ll be in touch via email in regards to including this in an upcoming episode!
Hi, I’ve noticed my 10 year old does well with free hand drawing. This could be her talent! What can I do to further her talent. She would like to work with digital animation. Any online school programs for her?
I don’t know if you’ll ever see this but this is my advice. Depending on where you live there are several great art programs. First send her to a great art teacher for a regular class so that she can develop fundamental basic skills needed for drawing. Encourage her to take art classes at her school, but that usually won’t be enough hence the outside class. Several universities like MICA (Maryland College Institute of Art) have online programs; I did the digital illustration one 2021 summer break and it was awesome. They have classes for K-8 known as youth classes which are definitely worth looking at. Encourage her to enter art competitions to build confidence and gain exposure.