Art Marketing Minute Podcast: Episode 41

In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.

In this Art Marketing Minute, Eric Rhoads shares insights on unconventional ways artists are selling paintings now, and pricing prints versus originals.

Listen to the Art Marketing Minute Podcast: Episode 41 >

https://www.youtube.com/watch?v=mywy7AykXCE

Submit Your Art Marketing Question:

What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.

FULL TRANSCRIPT of the Art Marketing Minute:
DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription.

Announcer 0:02
This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best selling book, “Make More Money Selling Your Art.” In the marketing minute we answer your questions to help your art career brought to you by artmarketing.com, the place to go to learn more about marketing. Now, here’s your host, arts magazine publisher, Eric Rhoads.

Eric Rhoads
In the art marketing minute I try to answer your art marketing questions. And you just email them to me [email protected] Here’s a question from Bob Ragland, says I’m interested in knowing how artists are selling their art in untraditional ways. Well, I’m interested to I’m always keeping an eye on that. Bob the untraditional quickly becomes the traditional once it works, as you know, we’ve observed because of Coronavirus, we observed a lot of people doing some new and interesting things. One thing I saw recently is an artist doing a raffle for a painting and they’re selling tickets at 10 bucks or 20 bucks each and the goal is to sell enough tickets to cover the cost that they would normally get and got a lot of entries and did a raffle and then it’s doing another one. Another artists I saw is doing an auction. Where you don’t actually see the painting? You’re buying an unseen painting and you’re auctioning for it. And lo Papa did this and started the idea. Laguna plein air painters and I was in it as a matter of fact, they raised over $20,000. So it could be done by an artist as well. And and of course, lately, lots of people are doing virtual art shows with links to buy. And that’s been very effective for very many a lot of galleries and artists doing it so I think it’s something that will probably continue. I like to see people thinking outside of the box hate that term though.

The next question comes from an anonymous person in Las Vegas, who says do prints that are the same size as the original devalue the original painting I worry that some people won’t know the difference? Well, prints are controversial and some hate them. Others love them. I’ve watched a lot of artists make some money with prints. I’ve watched them do licensing to print companies. Which is not as much money but you’ve got somebody working for you, night and day and and selling that for you. So I think that’s a pretty good thing. I think prints are a nice thing. Because a lot of people cannot afford an original but they go into a gallery or they see your work, they’d like to own it, but they can’t afford it original. I don’t know that that’s going to stop somebody from buying an original. Obviously, it’s going to be priced considerably different. And quite frankly, some people say, hey, if I never sell the original, but I sell 100 prints off of it, I’m making more money than I would have from the original so it doesn’t really matter. Some galleries love them. Some galleries hate them, you got to have a talk with your gallery about that. I don’t know if size matters might not be a bad idea to vary the size a little and quite frankly, it’s nice to have different sizes. But if you get too small, then you’re going to have a minimum price that you might not want. Remember, you want somebody walking out of the gallery out of your booth or whatever spending a decent amount of money and you want to make sure your prints are valuable but also that you’re making money on them prints are not cheap to make not good ones not by the time you put them in a What do they call that, I want to say a frame but it’s thicker the term matte There we go. Anyway, sometimes it takes a little time for those words to enter this old brain. Anyway, Matte and then of course piece plastic or something to put it up and and I think it’s something to talk to your gallery about, but I don’t see any problem with doing it. I used to think there was a problem. I’ve changed my tune on that a little bit. I think anything goes today you got to survive. You just got to make sure you’re being ethical.

Well, this has been the art marketing minute with me. Eric Rhoads. My goal in life is to eliminate the idea of the starving artists to help your dreams actually come true. So if you want to submit questions, simply email [email protected] And to learn more about marketing ideas, you can visit Artmarketing.com. Thanks for listening.

Remember to Submit Your Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast.