In this Art Marketing Minute, Eric Rhoads discusses NFTs and social media platforms, and answers questions about how to know if your work is ready to sell and how you can use art competitions to market your art.
In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of "Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com. In this Art Marketing Minute, Eric Rhoads addresses how to know whether or not a buyer is honest, and how to prepare for your first plein air painting competition. Have a question about how to sell your art? Ask Eric at artmarketing.com/questions. Listen to the Art Marketing Minute Podcast: Episode 109 > Submit Your Art Marketing Question: What questions do you have about selling your art? Email Eric today at [email protected] (include your name and where you’re from) to hear your question answered on an upcoming Art Marketing Minute Podcast. FULL TRANSCRIPT of the Art Marketing Minute: DISCLAIMER: The following is the output of a transcription from an audio recording of the Art Marketing Minute. Although the transcription is mostly correct, in some cases it is slightly inaccurate due to the recording and/or software transcription. Announcer: This is the Art Marketing Minute with Eric Rhoads, author of the Amazon best-selling book, “Make More Money Selling Your Art.” In the marketing minute, we answer your questions to [...]
A message about art marketing from Eric Rhoads I used to cringe when anyone suggested I go into sales. To me, a salesman was sleazy, slimy, coldhearted, and filled with lies. I did not want to become that, and that's why I resisted sales for many years. Then one day a mentor pointed something out… When your doctor is recommending surgery, she is selling. But you don’t look at it as selling, you look at it as prescribing. A fresh way to look at selling is serving. You and I buy hundreds of things in our lifetime that we did not know we needed, yet turn out to be some of the best things we ever bought. I resisted a dishwasher when I was first married. Washing by hand is easy, and fun. But someone talked me into a dishwasher, and now I’d never want to live without one. Was the person who sold that to me being sleazy, slimy, or coldhearted? Of course not. They offered a service, walked me through the benefits, listened to my issues, answered my questions, and helped me realize how much I really needed it. I’m living in the greatest house ever. I did not want it, because of the price. But once the benefits were pointed out, I bought it, and it was one of the best decisions of my life. [...]
In this Art Marketing Minute, Eric Rhoads explains how to prepare early and make your upcoming exhibition a success; and insights on finding solutions if your sales have slowed down, and sell more art.