by Jackie Abramian

A Publicity Guide for Artists

Demystify the world of public relations. Learn how to capture the attention of editors.
Read stories about other artists’ media success.
In this book you’ll find charts to help keep track of media contacts, examples of press releases that will help you write your own, information on how to compile a target media list, as well as 300+ national media contacts.
Learn about:
Creating win-win PR tools
Writing a successful press release
Web sites and PR
Creating a media list
Using cross-marketing strategies
Pitching an article
E-mail media campaigns
Hooking the media
Discovering hidden opportunities
Positioning your expertise
Table of Contents
Excerpt
To Tweet or Not to Tweet
Testimonials