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Advanced Strategies for Marketing Art

Advanced Strategies for Marketing Art
by Constance Smith

Innovative Ways to Boost Your Art Career


Being educated in all aspects of marketing is a necessity for any business these days.
In our newest 2011 book, artists are introduced to innovative marketing venues. They will learn:

Reasons why galleries reject artists
Ways to prosper during a down economy
Expanding your clientele
How to locate corporate art consultants
Patron programs
The science of buying
Art in the healthcare sector
Developing an art workshop
Working with nonprofits
Speaking at a conference
Publicly-funded art programs
Rewards of selling from your studio
The portrait market
Names and websites of over 100 corporate art consultants are listed. Prominent art world professionals have provided articles, giving direct insight into how they operate. If you are a professional, exhibiting artist, you can’t pass up this book.
Author Constance Smith has been assisting fine artists in their marketing needs for more than 26 years. She is author of the popular and ever-helpful Art Marketing 101, now in its 3rd edition and co-author of Art Office, in its 2nd edition.


Excerpt from chapter