Table of Contents

Chapter 1	Art, Artists and the Media
	Art critics The PR practicioner Benefits of PR
Chapter 2	Business PR Tools
	Effective tools Collateral Formatting and printing collateral Creating an office environment   The media kit Packaging your media kit
Chapter 3	Using the Internet for PR
	Creating a media-friendly web site E-newsletter Blogs Going live
Chapter 4	Compiling a Media List
	Finding your target market Database software
Chapter 5	Press Releases
	Writing a press release Formatting a press release             Hooking the press                         PSAs                                          Calendar listing                               Media distribution strategy
Chapter 6	Courting the media
	Creative media relations Post-coverage etquiette
Chapter 7	Beyond the Press Release
	Editorial calendars                Contributed articles
Chapter 8	Creative PR Strategies
	Cross-marketing Venues for PR Going national                    Broadcast media                  Creating PR goals