Table of Contents
| Chapter 1 |
The Psychology of Success |
| |
- Psychological roadblocks
Changing your inner vision
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- Tough times
-
|
| Chapter 2 |
Business Basics |
| |
- Becoming a legal business
Getting organized
A marketing schedule
Creating an office environment
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- The Internet
Locating business assistance
|
| Chapter 3 |
Number Crunching |
| |
- Keeping records
Studying your business
Tax preparation
Budgets and projections
|
| Chapter 4 |
Legal Protection |
| |
- Copyright
Model releases
Legal rights
- Estate planning
Contracts
User-friendly agreements
Finding the right lawyer
|
| Chapter 5 |
Pricing |
| |
- Pricing methods
Maximizing your art’s value
|
| Chapter 6 |
Shipping and Displaying |
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- Packaging
Crating
Shipping
Framing
Hanging
- Labeling
Care
|
| Chapter 7 |
Planning an Exhibition |
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- The twelve-month plan
|
| Chapter 8 |
Creating an Image |
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Presentation elements
Acessories
Branding |
| Chapter 9 |
Resumés |
| |
- Composing a resumé
Resume categories
Artist statement
|
| Chapter 10 |
Photographing Artwork |
| |
- Doing it yourself
Hiring a photographer
Web images
Other image formats
|
| Chapter 11 |
Presentation Finesse |
| |
- Portfolios
Cover letters
|
| Chapter 12 |
Navigating the Art Market |
| |
- Setting the stage
Marketing intelligence
The art of the telephone
Networking
Targeting your market
|
| Chapter 13 |
Promo Pieces |
| |
- Postcards
E-mail newsletters
Brochures
Components of a brochure
- Mailing lists
Invitations
-
|
| Chapter 14 |
Sales Techniques |
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- Learning to sell
Handling objections
Follow-up
Special sales programs
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| Chapter 15 |
Advertising |
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- Ad placement
Artistl directories
Internet advertising
|
| Chapter 16 |
Pitching the Press |
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- Press releases
Formatting a oress release
Storyline
Meeting the press
National publicity
|
| Chapter 17 |
Reps and Galleries |
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- Types of reps
Approaching reps
The gallery scene
Alternative galleries
|
| Chapter 18 |
Shows and Fairs |
| |
- Outdoor shows
Successful presentations
Selling at shows
Open studios
|
| Chapter 19 |
Locating New Markets |
| |
- Competitions
Publicly-funded programs
Community involvement
Museums
Religious markets
Animals
Businesses
Architects
Private collectors
Portraits
|
| Chapter 20 |
Alternatives to Sales |
| |
- Grants
Residencies
Moonlighting
|
Pubishing and licensing
|
| Chapter 21 |
Marketing Plans |
| |
A personal plan
Setting goals
Marketing ideas
Long-term goals
Short-term goals
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